THE SPORTING NEWS released its 11th annual rankings of its "Power 100" and this year's "most powerful person in sports" is TIGER WOODS. TSN's Michael Knisley calls the selection of Woods a "slam dunk" and "easy." He also notes that TSN does not cover golf. Woods' IMG agent Mark Steinberg told TSN, "I take your magazine, I read it all the time. You don't have a stitch of golf or tennis in it. To me, for a magazine that doesn't even send somebody to the majors to give this reward to an athlete in a sport it doesn't even cover ... I find it remarkable." The only other athlete to top the list was MICHAEL JORDAN, who claimed the honor in '97. Blazers/Seahawks Owner PAUL ALLEN, who was No. 23 last year, does not appear on the list, as he bought TSN in April '00 (TSN, 12/12 issue): RK NAME ORGANIZATION/POSITION '99 '981) Tiger Woods Pro golfer 10 682) Paul Tagliabue NFL Commissioner 4 23) Rupert Murdoch News Corp. Chair 1 14) David Stern NBA Commissioner 2 125) Phil Knight Nike Chair & CEO 25 196) George Steinbrenner Yankees Owner 9 567) Mark McCormack IMG Founder & CEO 21 208) Bud Selig MLB Commissioner 7 59) August Busch IV A-B VP/Marketing 16 33 Tony Ponturo A-B VP/Sports Marketing 16 3310) Dick Ebersol NBC Sports Chair 6 1011) Charles Dolan Cablevision Chair 3 8 James Dolan Cablevision CEO 3 812) George Bodenheimer ESPN President 26 NR13) Don Fehr MLBPA Exec Dir 12 1514) Sean McManus CBS Sports President 13 4815) Gary Bettman NHL Commissioner 18 2116) Steve Case AOL Time Warner Chair NR NR17) Juan Antonio Samaranch IOC President 40 2918) Paul Beeston MLB COO 24 2619) Chase Carey News Corp. co-COO 1 620) Bill France Jr. NASCAR Chair BOD 8 4921) John Middlebrook General Motors VP/Brand Mktg NR NR22) Robert Kain IMG Senior Exec VP 58 NR23) Charles Fruit Coca-Cola VP/Mktg. & Media 27 22 24) Michael Eisner Disney Chair & CEO 20 3 25) John Malone TCI Chair & CEO 32 1126) David Falk SFX Sports Group Chair 14 1427) David D'Alessandro John Hancock President & CEO 37 4728) Frank Craighill Octagon Worldwide Chair 64 NR29) Philip Anschutz NHL Kings co-Owner/MLS 22 1830) Tom Condon IMG Football President 38 4331) David Hill Fox Sports TV Group Chair 1 3032) Leigh Steinberg Assante Sports/CEO 19 1733) Tim Finchem PGA Tour Commissioner 29 6034) Mike Helton NASCAR President NR NR35) Gene Upshaw NFLPA Exec Dir 55 6436) Scott Boras Boras & Associates/Agent 28 3137) Ted Turner Time Warner Vice Chair 15 1338) Roger Goodell NFL Exec VP NR NR39) Richard Pound IOC VP 46 3640) Eddy Hartenstein DirecTV President 36 3941) Russ Granik NBA Deputy Commissioner 33 5242) Mitt Romney SLOC President & CEO 94 NR43) Alex Rodriguez MLB player 81 NR44) Cedric Dempsey NCAA President 39 8145) Ted Leonsis Capitals Owner NR NR46) Phil de Picciotto Octagon President/Athlete Rep NR NR47) Scott Blackmun USOC acting CEO NR NR48) Jeffrey Moorad Assante Sports Managing Dir 44 9549) Jim Delany Big Ten Conf. Commissioner NR NR Roy Kramer SEC Commissioner 59 3850) Bill Allard SFX Sports President & COO 52 9951) Jacques Rogge IOC Member Exec Committee NR NR52) Michael Jordan Wizards President/B-ball Ops 92 453) Harvey Schiller YankeeNets Chair & CEO 84 7654) Sandy Alderson MLB Exec VP/Operations 69 7955) Tim Brosnan MLB Exec VP/Business 75 6756) Terry McGuirk TBS Chair & CEO 48 7257) Tom Jernstedt NCAA Senior VP 63 NR58) Vince McMahon WWF/XFL Chair NR NR59) Barry Frank IMG Senior Corporate VP 65 3760) Jerry Colangelo Suns CEO/D'Backs General Part. 30 3561) Mark Lazarus Turner Sports President NR NR62) Sonny Vaccaro adidas America consultant NR NR63) Stephen Unger Heidrick & Struggles Int'l NR NR64) Bill Daly NHL Exec VP/Legal Affairs 70 NR65) Brian France NASCAR Senior VP/Marketing 8 NR66) Bill Hybl USOC Chair 51 5367) David Filo Yahoo! co-Founder 54 57 Jerry Yang Yahoo! co-Founder 54 5768) Mike Krzyzewski Duke Univ. Basketball Coach NR NR69) Jeff Shell Fox Cable President & CEO 50 NR70) Shyam Das MLB Arbitrator NR NR71) Lee Ann Daly ESPN Senior VP/Marketing NR NR72) Dave Checketts MSG President & CEO 67 7573) Jim Rome Radio/TV Show Host 78 NR74) Michael Barnett IMG Hockey President 83 8975) Michael Levy SportsLine.com CEO 80 NR76) Anna Kournikova Tennis player NR NR77) John Swofford ACC Commissioner NR NR78) John Manley Canada's Industry Minister NR NR79) Jerry Jones Cowboys Owner 11 2580) Rulon Gardner Olympic Gold Medalist NR NR81) Stan Kasten Braves/Hawks President NR NR82) Andy Van Hellemond NHL Director of Officiating NR NR83) David Price NCAA VP/Enforcement NR NR84) Daniel Snyder Redskins Owner NR NR85) Michael Lynch Visa USA VP/Event Marketing NR NR86) Don Ohlmeyer ABC "MNF" Producer NR NR Dennis Miller ABC "MNF" Analyst NR NR87) Bob Goodenow NHLPA Exec Director NR NR88) Bobby Burton Recruiting Analyst NR NR Tom Lemming Recruiting Analyst NR NR89) Bob Costas NBC sportscaster 90 8390) Shaquille O'Neal NBA player NR NR91) Harold Henderson NFL Exec VP/Labor Relations 93 NR92) Morris Engelberg Executor, DiMaggio's Estate NR NR93) Todd Amorde SAG Strike Committee Chair NR NR94) Adam Silver NBAE President & COO 99 NR95) Donna Lopiano Women's Sports Found. Exec Dir 95 8896) Jeff Knapple Envision President & CEO NR NR97) William Kitchen B.C. Provincial Court Judge NR NR98) Val Ackerman WNBA President NR 9699) Billy Hunter NBPA Exec Dir 98 40100) Fred Traube Record Promoter NR NR