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THE SPORTING NEWS' 100 MOST POWERFUL PEOPLE IN SPORTS IN '00

          THE SPORTING NEWS released its 11th annual rankings of
     its "Power 100" and this year's "most powerful person in
     sports" is TIGER WOODS.  TSN's Michael Knisley calls the
     selection of Woods a "slam dunk" and "easy."  He also notes
     that TSN does not cover golf.  Woods' IMG agent Mark
     Steinberg told TSN, "I take your magazine, I read it all the
     time.  You don't have a stitch of golf or tennis in it.  To
     me, for a magazine that doesn't even send somebody to the
     majors to give this reward to an athlete in a sport it
     doesn't even cover ... I find it remarkable."  The only
     other athlete to top the list was MICHAEL JORDAN, who
     claimed the honor in '97.  Blazers/Seahawks Owner PAUL
     ALLEN, who was No. 23 last year, does not appear on the
     list, as he bought TSN in April '00 (TSN, 12/12 issue): 

RK  NAME                   ORGANIZATION/POSITION         '99  '98
1)  Tiger Woods            Pro golfer                     10   68
2)  Paul Tagliabue         NFL Commissioner                4    2
3)  Rupert Murdoch         News Corp. Chair                1    1
4)  David Stern            NBA Commissioner                2   12
5)  Phil Knight            Nike Chair & CEO               25   19
6)  George Steinbrenner    Yankees Owner                   9   56
7)  Mark McCormack         IMG Founder & CEO              21   20
8)  Bud Selig              MLB Commissioner                7    5
9)  August Busch IV        A-B VP/Marketing               16   33
    Tony Ponturo           A-B VP/Sports Marketing        16   33
10) Dick Ebersol           NBC Sports Chair                6   10
11) Charles Dolan          Cablevision Chair               3    8
    James Dolan            Cablevision CEO                 3    8
12) George Bodenheimer     ESPN President                 26   NR
13) Don Fehr               MLBPA Exec Dir                 12   15
14) Sean McManus           CBS Sports President           13   48
15) Gary Bettman           NHL Commissioner               18   21
16) Steve Case             AOL Time Warner Chair          NR   NR
17) Juan Antonio Samaranch IOC President                  40   29
18) Paul Beeston           MLB COO                        24   26
19) Chase Carey            News Corp. co-COO               1    6
20) Bill France Jr.        NASCAR Chair BOD                8   49
21) John Middlebrook       General Motors VP/Brand Mktg   NR   NR
22) Robert Kain            IMG Senior Exec VP             58   NR
23) Charles Fruit          Coca-Cola VP/Mktg. & Media     27   22 
24) Michael Eisner         Disney Chair & CEO             20    3 
25) John Malone            TCI Chair & CEO                32   11
26) David Falk             SFX Sports Group Chair         14   14
27) David D'Alessandro     John Hancock President & CEO   37   47
28) Frank Craighill        Octagon Worldwide Chair        64   NR
29) Philip Anschutz        NHL Kings co-Owner/MLS         22   18
30) Tom Condon             IMG Football President         38   43
31) David Hill             Fox Sports TV Group Chair       1   30
32) Leigh Steinberg        Assante Sports/CEO             19   17
33) Tim Finchem            PGA Tour Commissioner          29   60
34) Mike Helton            NASCAR President               NR   NR
35) Gene Upshaw            NFLPA Exec Dir                 55   64
36) Scott Boras            Boras & Associates/Agent       28   31
37) Ted Turner             Time Warner Vice Chair         15   13
38) Roger Goodell          NFL Exec VP                    NR   NR
39) Richard Pound          IOC VP                         46   36
40) Eddy Hartenstein       DirecTV President              36   39
41) Russ Granik            NBA Deputy Commissioner        33   52
42) Mitt Romney            SLOC President & CEO           94   NR
43) Alex Rodriguez         MLB player                     81   NR
44) Cedric Dempsey         NCAA President                 39   81
45) Ted Leonsis            Capitals Owner                 NR   NR
46) Phil de Picciotto      Octagon President/Athlete Rep  NR   NR
47) Scott Blackmun         USOC acting CEO                NR   NR
48) Jeffrey Moorad         Assante Sports Managing Dir    44   95
49) Jim Delany             Big Ten Conf. Commissioner     NR   NR
    Roy Kramer             SEC Commissioner               59   38
50) Bill Allard            SFX Sports President & COO     52   99
51) Jacques Rogge          IOC Member Exec Committee      NR   NR
52) Michael Jordan         Wizards President/B-ball Ops   92    4
53) Harvey Schiller        YankeeNets Chair & CEO         84   76
54) Sandy Alderson         MLB Exec VP/Operations         69   79
55) Tim Brosnan            MLB Exec VP/Business           75   67
56) Terry McGuirk          TBS Chair & CEO                48   72
57) Tom Jernstedt          NCAA Senior VP                 63   NR
58) Vince McMahon          WWF/XFL Chair                  NR   NR
59) Barry Frank            IMG Senior Corporate VP        65   37
60) Jerry Colangelo        Suns CEO/D'Backs General Part. 30   35
61) Mark Lazarus           Turner Sports President        NR   NR
62) Sonny Vaccaro          adidas America consultant      NR   NR
63) Stephen Unger          Heidrick & Struggles Int'l     NR   NR
64) Bill Daly              NHL Exec VP/Legal Affairs      70   NR
65) Brian France           NASCAR Senior VP/Marketing      8   NR
66) Bill Hybl              USOC Chair                     51   53
67) David Filo             Yahoo! co-Founder              54   57
    Jerry Yang             Yahoo! co-Founder              54   57
68) Mike Krzyzewski        Duke Univ. Basketball Coach    NR   NR
69) Jeff Shell             Fox Cable President & CEO      50   NR
70) Shyam Das              MLB Arbitrator                 NR   NR
71) Lee Ann Daly           ESPN Senior VP/Marketing       NR   NR
72) Dave Checketts         MSG President & CEO            67   75
73) Jim Rome               Radio/TV Show Host             78   NR
74) Michael Barnett        IMG Hockey President           83   89
75) Michael Levy           SportsLine.com CEO             80   NR
76) Anna Kournikova        Tennis player                  NR   NR
77) John Swofford          ACC Commissioner               NR   NR
78) John Manley            Canada's Industry Minister     NR   NR
79) Jerry Jones            Cowboys Owner                  11   25
80) Rulon Gardner          Olympic Gold Medalist          NR   NR
81) Stan Kasten            Braves/Hawks President         NR   NR
82) Andy Van Hellemond     NHL Director of Officiating    NR   NR
83) David Price            NCAA VP/Enforcement            NR   NR
84) Daniel Snyder          Redskins Owner                 NR   NR
85) Michael Lynch          Visa USA VP/Event Marketing    NR   NR
86) Don Ohlmeyer           ABC "MNF" Producer             NR   NR
    Dennis Miller          ABC "MNF" Analyst              NR   NR
87) Bob Goodenow           NHLPA Exec Director            NR   NR
88) Bobby Burton           Recruiting Analyst             NR   NR
    Tom Lemming            Recruiting Analyst             NR   NR
89) Bob Costas             NBC sportscaster               90   83
90) Shaquille O'Neal       NBA player                     NR   NR
91) Harold Henderson       NFL Exec VP/Labor Relations    93   NR
92) Morris Engelberg       Executor, DiMaggio's Estate    NR   NR
93) Todd Amorde            SAG Strike Committee Chair     NR   NR
94) Adam Silver            NBAE President & COO           99   NR
95) Donna Lopiano          Women's Sports Found. Exec Dir 95   88
96) Jeff Knapple           Envision President & CEO       NR   NR
97) William Kitchen        B.C. Provincial Court Judge    NR   NR
98) Val Ackerman           WNBA President                 NR   96
99) Billy Hunter           NBPA Exec Dir                  98   40
100) Fred Traube           Record Promoter                NR   NR

 
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