ALL THE RIGHTS MOVES: BEARS WILL PROFIT FROM NEW NAME

          The naming rights for a renovated Soldier Field could     earn the Bears $300M or more, according to Brian McCormick     of CRAIN'S CHICAGO BUSINESS, who notes that as part of the     $587M renovation agreement with the city, the Chicago Park     District granted the team the right to all proceeds from the     sale of naming rights for the next 30 years, with an option     to extend the agreement for another 20 years.  The "only     condition" of the agreement is that the name "Soldier Field"     be incorporated into any new name.  During negotiations on     the renovated stadium, Bears execs said that the naming     rights restriction "diminished the value" of a name deal to     as little as $50M (CRAIN'S CHICAGO BUSINESS, 12/11).