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MARKETPLACE ROUND-UP

          Breeders' Cup President D.G. Van Clief said the
     organization is "deep into talks with several powerful
     candidates" for a new racing sponsorship package.  While Van
     Clief would "not name the sponsor or what kind of deal it
     would entail," he did say that it would involve a sponsor,
     host tracks, and NBC and ESPN (THOROUGHBRED TIMES, 12/10).
          SUPER BOWL PROMOS SUPPORTED BY $50M IN SPENDING: USA
     TODAY's McCarthy & Howard report that NFL sponsors are
     "about to blitz" U.S. consumers with about 20 consumer
     promos around the Super Bowl.  League estimates have
     sponsors spending $50M on the promos (USA TODAY, 12/11).
          SOME ADVERTISERS ON XFL SIDELINES: In Chicago, Lewis
     Lazare wrote that the "lack of a clear picture of how" the
     XFL will "play out on" TV is "causing some high-profile
     advertisers to take a wait-and-see attitude before
     committing to the minimum" $145,000 ad package for three 30-
     second spots.  While A-B, Procter & Gamble, Burger King,
     Quaker State and AT&T have all signed ad deals, Visa, GE and
     PepsiCo "haven't committed yet" (CHICAGO SUN-TIMES, 12/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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