SBD/7/Sports Media


          TV MONITOR: Last night's 10:00pm ET 60-minute edition
     of FSN's "National Sports Report" led with Bobby Ross
     resigning as Lions coach, followed by Bob Simmons resigning
     as football coach at OK St. Univ.  "NSR" had 13:34 of total
     NFL coverage.  Last night's 11:00pm ET 30-minute edition of
     CNN/SI's "Sports Tonight" led with Sonics-Magic, followed by
     T'Wolves-Jazz.  The first non-NBA report, at 4:21 into the
     broadcast, was Ross.  "Sports Tonight" had 10:27 of total
     NFL coverage.  Last night's 12:00am ET 60-minute edition of
     ESPN's "SportsCenter" also led with Sonics-Magic, followed
     by T'Wolves-Jazz.  The first non-NBA report, at 6:15, was
     Ross.  "SportsCenter" had 22:16 of NFL coverage (THE DAILY).
          BREEDERS' CUP: NBC's Breeders' Cup coverage earned a
     2.6/6 overnight Nielsen rating, up 4% over last year's 2.5/7
     (NBC).  In Chicago, Jim O'Donnell writes that NBC's decision
     to use moving cameras that followed horses in their stretch
     runs "demolished any three-dimensional sense of perspective
     for viewers at the climactic point" of the races.  The NBC
     "goof" who made the decision "should forever be consigned to
     the spin-triaging 'The Michael Richards Show'" (CHICAGO SUN-
     TIMES, 11/7).  In N.Y., Bob Raissman writes, "In an attempt
     to be different, NBC wound up hurting viewers. ... The shot
     offered no perspective, making it difficult to determine
     which horse won the race" (N.Y. DAILY NEWS, 11/7).  But USA
     TODAY's Rudy Martzke gave the camera his "Best Move," but it
     "sometimes lost the perspective of how horses came from
     behind to win" (USA TODAY, 11/6).
          LET'S GO: In Miami, Barry Jackson reports that NBC will
     use Go-Cam, a "camera which goes 50 miles an hour and
     follows the cars around turns," for its coverage of
     Saturday's BGN Miami 300 and Sunday's Winston Cup Pennzoil
     400 in FL.  This weekend's races will also be the NBC debut
     of Allen Bestwick and Benny Parsons (MIAMI HERALD, 11/7).
          NEW AT FSN: FSAZ's Paul Devlin noted that former
     basketball coach John MacLeod "will be joining our team.  He
     will be an analyst for Arizona St. men's basketball and the
     'NBA Inside' for the 'Regional Sports Report'" (FSAZ, 11/6).

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