SBD/6/Sponsorships Advertising Marketing

AGENT SAYS CANCELLING SIX ADS SHOULD HELP TIGER'S SAG CAUSE

          Tiger Woods will "go before" the SAG's trial board
     today "for a hearing to determine if he faces any sanctions"
     for filming a Buick ad during the union's strike against
     advertisers, according to Doug Ferguson of the AP, who noted
     Woods will "take part in the hearing by telephone."  Woods,
     on the hearing: "It's hard to say what will happen. 
     Hopefully, something positive will come out of it."  Woods'
     IMG agent Mark Steinberg said what Woods "has in his favour" 
     is the fact that while Woods did shoot the Buick commercial
     in Toronto in July (see THE DAILY, 7/27), he had "cancelled
     six of them."  Seinberg: "Had there not been a SAG strike,
     he wouldn't have cancelled any of them."  Steinberg added
     Buick was "adamant we shoot this.  We meant no harm,
     although we understand harm was dealt" (AP, 11/4).  FSN's
     Keith Olbermann, on Steinberg pointing out that Woods 
     cancelled six ads: "Like he was kind of pregnant. ... With
     the strike settled, Woods could be fined, reprimanded,
     expelled or forced to actually drive the Buick the rest of
     his life" ("The Keith Olbermann Evening News," FSN, 11/5).

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General Motors, IMG, News Corp./Fox

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