SBD/3/The Back Of The Book

ESPN SPORTS POLL'S TWELVE-SPORT FAN INDEX SEES BIG BUMP

          Each month the ESPN Sports Poll computes a Twelve-Sport
     Fan Index, the combined average fan activity of the NFL,
     MLB, NBA, NHL, NCAA basketball and football, pro golf, pro
     tennis, pro soccer, pro figure skating, auto racing and pro
     boxing.  The Index is tracked year-to-year and month-to-
     month.  Changes are noted each month in THE DAILY. 
     Following are the August changes.  Note: The Sports Poll
     interviews 2000 respondents age 12+ each month. 

              CHANGE IN THE TWELVE-SPORT FAN INDEX
      Aug '99 - Aug '00                July '00 - Aug '00
          +8.4%                             +2.1%
          
          The Twelve-Sport Fan Index rose 8.4% from August '99 to
     August 2000.  The growth was driven by increases in the fan
     bases of pro golf (17.5%), pro boxing (14.8%), auto racing
     (14.3%), pro figure skating (13.3%) and pro tennis (10.0%). 
     When comparing July 2000 to August 2000, the Index also
     recognized growth.  During this time, there was dramatic
     growth in the fan base of pro golf (6.4%), college football
     (4.6%) and pro tennis (4.4%).  






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