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SBD/3/The Back Of The Book
ESPN SPORTS POLL'S TWELVE-SPORT FAN INDEX SEES BIG BUMP
Published November 3, 2000
Each month the ESPN Sports Poll computes a Twelve-Sport Fan Index, the combined average fan activity of the NFL, MLB, NBA, NHL, NCAA basketball and football, pro golf, pro tennis, pro soccer, pro figure skating, auto racing and pro boxing. The Index is tracked year-to-year and month-to- month. Changes are noted each month in THE DAILY. Following are the August changes. Note: The Sports Poll interviews 2000 respondents age 12+ each month. CHANGE IN THE TWELVE-SPORT FAN INDEX Aug '99 - Aug '00 July '00 - Aug '00 +8.4% +2.1% The Twelve-Sport Fan Index rose 8.4% from August '99 to August 2000. The growth was driven by increases in the fan bases of pro golf (17.5%), pro boxing (14.8%), auto racing (14.3%), pro figure skating (13.3%) and pro tennis (10.0%). When comparing July 2000 to August 2000, the Index also recognized growth. During this time, there was dramatic growth in the fan base of pro golf (6.4%), college football (4.6%) and pro tennis (4.4%). -30-