SBD/3/Sports Media


          TV MONITOR: Last night's 10:00pm ET 60-minute edition
     of FSN's "National Sports Report" led with first round
     coverage of The Tour Championship, followed by Hawks-Knicks. 
     Last night's 11:00pm ET 30-minute edition of CNN/SI's
     "Sports Tonight" led with The Tour Championship, followed by
     Joe Smith's arbitration hearing.  Last night's 11:00pm ET
     (late due to NCAA football) 60-minute edition of ESPN's
     "SportsCenter" led with T'Wolves-Spurs, followed by Pacers-
     Mavericks.  The first non-NBA report, at 7:01 into the
     broadcast, was The Tour Championship (THE DAILY).  
          NOTES: The DAILY RACING FORM's Matt Hegarty reports
     that the NTRA "has submitted a proposal to Fox Sports that
     would keep the NTRA's 'Champions on Fox' series for older
     horses on the network next year despite a dearth of
     available broadcast time" (DAILY RACING FORM, 11/3)...IMG
     Senior VP Barry Frank, on client Bob Costas' possible
     interest in working Blue Jays games for TSN next season: "We
     haven't been approached, but I guess if they offered $20-
     million or something, we might be interested.  But I don't
     think it's realistic that he would be doing the Blue Jays
     games" (Toronto GLOBE & MAIL, 11/3)....Rob Jacobson, the new
     Exec VP at PPV distributor In Demand, said he is looking to
     "level the competitive playing field with DirecTV in getting
     out-of-market sports events" to cable subscribers.  He wants
     to approach MLB about an annual baseball package and hopes
     to end DirecTV's exclusivity with the NFL when the new NFL
     contract comes up after the 2002 season (DAILY VARIETY,
     11/3)....In Baltimore, Milton Kent reports that the Orioles'
     eight-year TV deal with WJZ-CBS has ended at a time when the
     team's cable/broadcast ratings overall were down 21% for the
     2000 season, and down 23% on WJZ (Baltimore SUN., 11/3). 
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