SBD/3/Sports Media

HAVE SOME STANDARDS: NEW ENGLAND SPORTS NET GOING MAINSTREAM

          NESN "is trying to make the jump from premium sports
     channel costing about $10 a month to part of the standard
     service package offered" by New England's cable companies,
     according to Bruce Mohl of the BOSTON GLOBE.  RCN Corp.
     became the first cable TV operator to "make the switch" this
     week and its customers will now receive NESN, which
     previously cost $9.95 per month, as part of their 82-channel
     "standard service lineup."  AT&T Broadband is also talking
     with NESN on the channel's future placement.  Mohl writes
     that by joining the standard service lineup, NESN viewership
     "would increase dramatically and give the channel the
     opportunity to boost" its ad rates.  One cable industry
     source said that NESN's "penetration of cable homes was
     about" 12% in June, but "tends to drop" after the end of the
     Red Sox' season (BOSTON GLOBE, 11/3).  RCN VP & GM Bob
     Sheehan said that the company's move to carry NESN affects
     50,000 subscribers in Boston and 11 suburban communities. 
     NESN reaches 1.5 million New England homes and is a free
     service in CT, VT, ME and Northern NH, but cost $8-12
     monthly "in and near" Boston (BOSTON HERALD, 11/3).

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ATT, Boston Red Sox, Media

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