HAVE SOME STANDARDS: NEW ENGLAND SPORTS NET GOING MAINSTREAM
Published November 3, 2000
NESN "is trying to make the jump from premium sports channel costing about $10 a month to part of the standard service package offered" by New England's cable companies, according to Bruce Mohl of the BOSTON GLOBE. RCN Corp. became the first cable TV operator to "make the switch" this week and its customers will now receive NESN, which previously cost $9.95 per month, as part of their 82-channel "standard service lineup." AT&T Broadband is also talking with NESN on the channel's future placement. Mohl writes that by joining the standard service lineup, NESN viewership "would increase dramatically and give the channel the opportunity to boost" its ad rates. One cable industry source said that NESN's "penetration of cable homes was about" 12% in June, but "tends to drop" after the end of the Red Sox' season (BOSTON GLOBE, 11/3). RCN VP & GM Bob Sheehan said that the company's move to carry NESN affects 50,000 subscribers in Boston and 11 suburban communities. NESN reaches 1.5 million New England homes and is a free service in CT, VT, ME and Northern NH, but cost $8-12 monthly "in and near" Boston (BOSTON HERALD, 11/3).