SBD/3/Sports Media


          The following lists the final national and cable
     Nielsen ratings from recent sports events (THE DAILY).

EVENT                            DATE  NET      TIME      RAT/SHR
NCAA Football: Nebraska-Oklahoma 10/28 ABC  12:00-3:15pm  6.3/17
NCAA Football: (regional)        10/28 ABC   3:30-7:00pm  5.2/13
"College Football Today"         10/28 CBS   3:00-3:30pm  0.9/2
NCAA Football: (regional)        10/28 CBS   3:30-7:15pm  3.7/9
NBA Special: "A Fan's Preview"   10/28 NBC   1:30-2:30pm  0.9/3
NCAA Football: Air Force-N.D.    10/28 NBC   2:30-6:30pm  2.3/6
Skate America                    10/29 ABC   1:30-3:30pm  1.7.4
Road to the Tour Championship    10/29 ABC   3:30-4:00pm  1.4/3
National Car Rental Golf Classic 10/29 ABC   4:00-6:00pm  3.2/7
NFL On CBS: (regional)           10/29 CBS   1:00-4:00pm  7.8/19
NFL On CBS: Jaguars-Cowboys      10/29 CBS   4:15-7:30pm 11.7/23
"Fox NFL Sunday"                 10/29 Fox  12:00-1:00pm  4.2/12
NFL On Fox: (regional)           10/29 Fox   1:00-4:15pm 12.4/29
Figure Skating: Pro Super Teams  10/29 Fox   4:30-6:00pm  2.3/6
Pro Figure Skating Championships 10/29 NBC   2:00-4:00pm  1.8/4
Gravity Games                    10/29 NBC   4:00-6:00pm  1.8/4
"MNF": Titans-Redskins           10/30 ABC 9:00pm-12:15am 13.8/22

                                              US  COV
EVENT                             DATE  NET  AREA AREA  SHR   000
NFL: Lions-Bucs                   10/19 ESPN  4.9  6.3   10  5015
"KO Nation 5": Shufford-Brewster  10/21 HBO   0.9  2.7    6   925
"KO Nation 5": Mayweather-Burton  10/21 HBO   1.0  3.0    6  1034

          NOTES: For broadcast numbers, one ratings point =
     1,008,000 homes.  "COV AREA" = % of homes tuned into that
     program in that network's universe of subscribers.
          NFL: ABC's "MNF" is averaging a 12.7/27 through nine
     games, down 9% from last year's 13.9/23....CBS' NFL coverage
     is averaging a 9.0/20, down 9% from a 9.9/22 a year ago. 
     ....Fox' NFL coverage is averaging a 10.4/24, down 4% from a
     10.8/24 a year ago.  "Fox NFL Sunday" is averaging a 3.7/10,
     down 3% from a 3.8/11 last year....ESPN's Sunday night NFL
     games are averaging a 7.3/(5,757,000 HHs), down 12% from an
     8.3/(6,401,000 HHs) a year ago.  ESPN's "Sunday NFL
     Countdown," from 11:00am-1:00pm ET, is averaging a 2.0/
     (1,611,000 HHs), down 13% from last year's 2.3/(1,774,000). 
          COLLEGE FOOTBALL: CBS is averaging a 2.9/8 through ten
     college football telecasts, down 3% from a 3.0/8 last
     year....NBC's Notre Dame football coverage is averaging a
     3.4/9, up 21% from a 2.8/8 in '99....ABC is averaging a
     4.1/10 rating through 14 college football telecasts, down 9%
     from a 4.5/12 through the same point last year (THE DAILY). 
     In L.A., Tom Hoffarth credits ABC's "flash of brilliance"
     for allowing its West Coast affils to decide whether or not
     to air last Saturday's Univ. of NE-Univ. of OK game at
     9:00am PT.  The 6.3/17 rating on Saturday "was tops for the
     season" on the net, "bolstered by" L.A.'s 6.6, Seattle's 7.0
     and Portland's 8.0 rating (L.A. DAILY NEWS, 11/3).
          RATINGS FOR THE GRAVITY GAMES DOWN: NBC is averaging a
     1.6/4 after four weeks of the Gravity Games, down 6% from
     last year's 1.7/4 through five weeks (THE DAILY). 

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