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SBD/3/Sponsorships Advertising Marketing
PIT NOTES: GMAC EXTENDS HENDRICKS DEAL; NASCAR'S GOOD GUYS
Published November 3, 2000
GMAC has extended its sponsorship with Hendrick Motorsports' NASCAR Winston Cup, BGN and Craftsman Truck series teams for 2001. GMAC, a Hendricks partner since '93, will be the primary sponsor of the Craftsman Truck No. 17 Chevrolet and driver Ricky Hendrick, as well as an associate sponsor of the No. 24 Chevy truck and driver Jack Sprague. GMAC will also serve as the primary sponsor for Ricky Hendrick in a select Busch and ARCA series schedule. GMAC will also continue to be an associate sponsor of all three of Hendrick Motorsports' Winston Cup teams (GMAC). NICE GUYS FINISH FIRST? ESPN2's Bill Weber reported, "In a small world where the talent roster is microscopic compared to other sports, the Winston Cup garage has avoided making headline trouble." Driver Jeff Burton: "If we don't conduct ourselves in the proper way, then we don't have sponsorship." Jeff Gordon: "These sponsors are not going to want to put the millions of dollars that they put into these race teams if they don't have a good representative and somebody that they feel proud of" ("RPM 2Night," 11/2).