SBD/3/Sponsorships Advertising Marketing


          GMAC has extended its sponsorship with Hendrick
     Motorsports' NASCAR Winston Cup, BGN and Craftsman Truck
     series teams for 2001.  GMAC, a Hendricks partner since '93,
     will be the primary sponsor of the Craftsman Truck No. 17
     Chevrolet and driver Ricky Hendrick, as well as an associate
     sponsor of the No. 24 Chevy truck and driver Jack Sprague. 
     GMAC will also serve as the primary sponsor for Ricky
     Hendrick in a select Busch and ARCA series schedule. GMAC 
     will also continue to be an associate sponsor of all three
     of Hendrick Motorsports' Winston Cup teams (GMAC).     
          NICE GUYS FINISH FIRST? ESPN2's Bill Weber reported,
     "In a small world where the talent roster is microscopic
     compared to other sports, the Winston Cup garage has avoided
     making headline trouble."  Driver Jeff Burton: "If we don't
     conduct ourselves in the proper way, then we don't have
     sponsorship."  Jeff Gordon: "These sponsors are not going to
     want to put the millions of dollars that they put into these
     race teams if they don't have a good representative and
     somebody that they feel proud of" ("RPM 2Night," 11/2).

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