Pepsi, NFL Promoting Heavily Through Digital Lustgarten Leaving NBA To Join MSG Co. Lions' Stafford In New Pepsi Promo MSG Could Double In Value With Split MSG Considers Splitting In Two PepsiCo CEO Backs Goodell Amid Scandals Knicks' James Dolan Puts Knicks On Backburner Pepsi Promo Offers Fans Free 49ers Tix Weekend Plans With PepsiCo's Amanda Helm Dew Tour Amateur Event Headed To Europe
SBD/3/Sponsorships Advertising Marketing
PEPSI PASSES ON GATORADE; SUN SHINES ON HOOPS TOURNEY
Published November 3, 2000
PepsiCo attempted to buy the Gatorade brand by acquiring Quaker Oats for about $14B in stock, but "walked away last night when the two sides failed to reach an agreement on price" (WALL STREET JOURNAL, 11/3). NO LOSS OF SENIORITY: Jitney Jungle Stores said its sale of 89 of its 137 stores, including 15 Delchamps supermarkets in AL, will have no impact on the company's sponsorship of the Delchamps Senior Bowl. While Delchamps has been the title sponsor of the all-star football game since '94, Senior Bowl President & CEO Steve Hale said that, according to a new deal signed last spring, Delchamps is now the game's presenting sponsor. Hale: "Technically, it is no longer the Delchamps Senior Bowl but the Senior Bowl presented by Delchamps." Delchamps pays around $350,000 per year for its Senior Bowl tie (MOBILE REGISTER, 11/2). CASINO SPONSOR: CT entertainment complex Mohegan Sun has returned as presenting sponsor of the Coaches vs. Cancer IKON Classic college basketball tournament at MSG. UCLA, the Univ. of KS, St. John's Univ. and the Univ. of KY are in this year's event, to be held November 9-10 (THE DAILY).