Lady Gaga Set To Headline SB Halftime Sources: MSG Laid Off 60-70 Employees Sponsors Activate Around MLB ASG Week Pepsi Beginning Emoji-Based MLB Campaign Mtn Dew To Sponsor DR1 Drone Racing League Pepsi Renews, Strengthens Deal With Cubs The Enthusuiast Network To Operate New Dew Tour MSG Fires Sales Execs In Ticket Scalping Scandal Future Of Madison Square Garden Examined Bowl Game Pouring Rights, Concessions
SBD/3/Sponsorships Advertising Marketing
PEPSI PASSES ON GATORADE; SUN SHINES ON HOOPS TOURNEY
Published November 3, 2000
PepsiCo attempted to buy the Gatorade brand by acquiring Quaker Oats for about $14B in stock, but "walked away last night when the two sides failed to reach an agreement on price" (WALL STREET JOURNAL, 11/3). NO LOSS OF SENIORITY: Jitney Jungle Stores said its sale of 89 of its 137 stores, including 15 Delchamps supermarkets in AL, will have no impact on the company's sponsorship of the Delchamps Senior Bowl. While Delchamps has been the title sponsor of the all-star football game since '94, Senior Bowl President & CEO Steve Hale said that, according to a new deal signed last spring, Delchamps is now the game's presenting sponsor. Hale: "Technically, it is no longer the Delchamps Senior Bowl but the Senior Bowl presented by Delchamps." Delchamps pays around $350,000 per year for its Senior Bowl tie (MOBILE REGISTER, 11/2). CASINO SPONSOR: CT entertainment complex Mohegan Sun has returned as presenting sponsor of the Coaches vs. Cancer IKON Classic college basketball tournament at MSG. UCLA, the Univ. of KS, St. John's Univ. and the Univ. of KY are in this year's event, to be held November 9-10 (THE DAILY).