Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves Johnson's Ambassadorship Leaves Jets In Flux NFL Changes Date Of Goodell Press Conference Eagles' Lurie Becoming More Hands On Yankees Embracing Youth Movement Schefter Steps Down From Pac Pro Football Role
SBD/3/Sponsorships Advertising Marketing
Published November 3, 2000
MERCHANDISE: In Cleveland, Roger Brown reports, "Look for [NFLP] to soon launch a line of Browns' T-shirts bearing the phrase 'Who Let the Dawgs Out?'" (Cleveland PLAIN DEALER, 11/3)....Sports Trend's Steve Underwood wrote the NFL "feels its retail partners will enjoy another 'solid year' with the league." NFLP Senior VP/Consumer Products Chuck Zona said that sales for Texans merchandise have "already exploded." Dave Riley, President of UT-based retailer Pro Image, said while "there are lots of teams selling," the Logo/Puma onfield cap "has been our bread and butter." Zona added that the NFL has "expanded its licensees in new areas." Zona: "I see licensees such as Cutter & Buck and Bobby Jones as bridges to new consumers and retailers" (SPORTS TREND, 11/1)....The three top-selling licensed products nationally, in units sold, for the week ended October 29 were 1) Nike Team Sports' Yankees 3D Basic Logo Cap, 2) Majestic Athletic's Derek Jeter No. 2 replica T-shirt and 3) Nutmeg Mills/Lee Sports' Mets Who Let the Dogs Out youth T-shirt (SportsTrend.Info). NAMES & FACES: Suns G Jason Kidd, on wearing the new Nike Shox basketball shoe: "I thought I'd be touching the top of the backboard with these. I guess they work better for [Raptors F] Vince Carter" (ARIZONA REPUBLIC, 11/3)....Marion Jones appeared on ESPN's "Up Close" wearing a marionjones.com t-shirt. Jones, on the Web site: "It's a chance for the public to find out more about Marion, not just the athlete, but my interest -- the things that I like to do -- and follow me while I'm competing and just being me" ("Up Close," ESPN, 11/2)....U.S. Olympic skier Jonny Moseley has signed an endorsement deal with CA-based interactive entertainment software marketer The 3DO Company and will be featured in a series of extreme skiing games (The 3DO Company)....Duffy Waldorf signed an endorsement deal with e-business applications provider RightWorks Corp. Waldorf will wear the RightWorks logo in all PGA Tour events in which he plays through next year (RightWorks). DEALS & DOLLARS: The Women's Senior Golf Tour selected N.Y.-based The Hamilton Group as its PR agency of record and primary resource for its marketing efforts (WSGT)....The IHL signed Edge Pro Gel as the league's Official Shave Gel (IHL)....The Professional Hockey Players' Association signed a marketing deal with the Royal Bank of Canada. Royal Bank will offer its Financial Services for Sports Professionals Program, as well as other services, to PHPA members (PHPA).