SBD/3/Sponsorships Advertising Marketing


          MERCHANDISE: In Cleveland, Roger Brown reports, "Look
     for [NFLP] to soon launch a line of Browns' T-shirts bearing
     the phrase 'Who Let the Dawgs Out?'" (Cleveland PLAIN
     DEALER, 11/3)....Sports Trend's Steve Underwood wrote the
     NFL "feels its retail partners will enjoy another 'solid
     year' with the league."  NFLP Senior VP/Consumer Products
     Chuck Zona said that sales for Texans merchandise have
     "already exploded."  Dave Riley, President of UT-based
     retailer Pro Image, said while "there are lots of teams
     selling," the Logo/Puma onfield cap "has been our bread and
     butter."  Zona added that the NFL has "expanded its
     licensees in new areas."  Zona: "I see licensees such as
     Cutter & Buck and Bobby Jones as bridges to new consumers
     and retailers" (SPORTS TREND, 11/1)....The three top-selling
     licensed products nationally, in units sold, for the week
     ended October 29 were 1) Nike Team Sports' Yankees 3D Basic
     Logo Cap, 2) Majestic Athletic's Derek Jeter No. 2 replica
     T-shirt and 3) Nutmeg Mills/Lee Sports' Mets Who Let the
     Dogs Out youth T-shirt (SportsTrend.Info).
          NAMES & FACES: Suns G Jason Kidd, on wearing the new
     Nike Shox basketball shoe: "I thought I'd be touching the
     top of the backboard with these.  I guess they work better
     for [Raptors F] Vince Carter" (ARIZONA REPUBLIC,
     11/3)....Marion Jones appeared on ESPN's "Up Close" wearing
     a t-shirt.  Jones, on the Web site: "It's a
     chance for the public to find out more about Marion, not
     just the athlete, but my interest -- the things that I like
     to do -- and follow me while I'm competing and just being
     me" ("Up Close," ESPN, 11/2)....U.S. Olympic skier Jonny
     Moseley has signed an endorsement deal with CA-based
     interactive entertainment software marketer The 3DO Company
     and will be featured in a series of extreme skiing games
     (The 3DO Company)....Duffy Waldorf signed an endorsement
     deal with e-business applications provider RightWorks Corp. 
     Waldorf will wear the RightWorks logo in all PGA Tour events
     in which he plays through next year (RightWorks).
          DEALS & DOLLARS: The Women's Senior Golf Tour selected
     N.Y.-based The Hamilton Group as its PR agency of record and
     primary resource for its marketing efforts (WSGT)....The IHL
     signed Edge Pro Gel as the league's Official Shave Gel
     (IHL)....The Professional Hockey Players' Association signed
     a marketing deal with the Royal Bank of Canada.  Royal Bank
     will offer its Financial Services for Sports Professionals
     Program, as well as other services, to PHPA members (PHPA).

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