SBD/3/Sponsorships Advertising Marketing

HURDLE FOR TRACK GROUP: SEARCH FOR SPONSOR AFTER REEBOK OUT

          After "seven years of sponsorship," Reebok two weeks
     ago dropped The Enclave, a DC-based group of track & field
     athletes that includes three 2000 Olympians, according to
     USA TODAY's Dick Patrick, who reports that The Enclave has
     hired Octagon "to find new sponsorship before the end of the
     year to keep the 8-year-old venture thriving."  The sponsor
     search will "go beyond the usual shoe companies to other
     corporations, including the local high-tech community." 
     Rich Kenah, an 800-meter runner and member of The Enclave,
     said while Reebok's move was "disappointing," it "could lead
     to the wave of the future.  This could force athletes,
     coaches and agents to get corporate America involved in the
     cornerstone Olympic sport."  While Reebok provided the group
     with about $200,000 per year, The Enclave coach Frank
     Gagliano is "seeking" $750,000-1M to "do things right and
     get more help with things like travel and medical expenses." 
     Meanwhile, Octagon's Renaldo Nehemiah "thinks multiple
     sponsors might be the answer" (USA TODAY, 11/3).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug