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SBD/3/Sponsorships Advertising Marketing
HURDLE FOR TRACK GROUP: SEARCH FOR SPONSOR AFTER REEBOK OUT
Published November 3, 2000
After "seven years of sponsorship," Reebok two weeks ago dropped The Enclave, a DC-based group of track & field athletes that includes three 2000 Olympians, according to USA TODAY's Dick Patrick, who reports that The Enclave has hired Octagon "to find new sponsorship before the end of the year to keep the 8-year-old venture thriving." The sponsor search will "go beyond the usual shoe companies to other corporations, including the local high-tech community." Rich Kenah, an 800-meter runner and member of The Enclave, said while Reebok's move was "disappointing," it "could lead to the wave of the future. This could force athletes, coaches and agents to get corporate America involved in the cornerstone Olympic sport." While Reebok provided the group with about $200,000 per year, The Enclave coach Frank Gagliano is "seeking" $750,000-1M to "do things right and get more help with things like travel and medical expenses." Meanwhile, Octagon's Renaldo Nehemiah "thinks multiple sponsors might be the answer" (USA TODAY, 11/3).