SBD/3/Sponsorships Advertising Marketing

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  • HURDLE FOR TRACK GROUP: SEARCH FOR SPONSOR AFTER REEBOK OUT

              After "seven years of sponsorship," Reebok two weeks
         ago dropped The Enclave, a DC-based group of track & field
         athletes that includes three 2000 Olympians, according to
         USA TODAY's Dick Patrick, who reports that The Enclave has
         hired Octagon "to find new sponsorship before the end of the
         year to keep the 8-year-old venture thriving."  The sponsor
         search will "go beyond the usual shoe companies to other
         corporations, including the local high-tech community." 
         Rich Kenah, an 800-meter runner and member of The Enclave,
         said while Reebok's move was "disappointing," it "could lead
         to the wave of the future.  This could force athletes,
         coaches and agents to get corporate America involved in the
         cornerstone Olympic sport."  While Reebok provided the group
         with about $200,000 per year, The Enclave coach Frank
         Gagliano is "seeking" $750,000-1M to "do things right and
         get more help with things like travel and medical expenses." 
         Meanwhile, Octagon's Renaldo Nehemiah "thinks multiple
         sponsors might be the answer" (USA TODAY, 11/3).
    
    

    Print | Tags: Interpublic Group of Cos., Octagon, Reebok
  • MARKETPLACE ROUND-UP

              MERCHANDISE: In Cleveland, Roger Brown reports, "Look
         for [NFLP] to soon launch a line of Browns' T-shirts bearing
         the phrase 'Who Let the Dawgs Out?'" (Cleveland PLAIN
         DEALER, 11/3)....Sports Trend's Steve Underwood wrote the
         NFL "feels its retail partners will enjoy another 'solid
         year' with the league."  NFLP Senior VP/Consumer Products
         Chuck Zona said that sales for Texans merchandise have
         "already exploded."  Dave Riley, President of UT-based
         retailer Pro Image, said while "there are lots of teams
         selling," the Logo/Puma onfield cap "has been our bread and
         butter."  Zona added that the NFL has "expanded its
         licensees in new areas."  Zona: "I see licensees such as
         Cutter & Buck and Bobby Jones as bridges to new consumers
         and retailers" (SPORTS TREND, 11/1)....The three top-selling
         licensed products nationally, in units sold, for the week
         ended October 29 were 1) Nike Team Sports' Yankees 3D Basic
         Logo Cap, 2) Majestic Athletic's Derek Jeter No. 2 replica
         T-shirt and 3) Nutmeg Mills/Lee Sports' Mets Who Let the
         Dogs Out youth T-shirt (SportsTrend.Info).
              NAMES & FACES: Suns G Jason Kidd, on wearing the new
         Nike Shox basketball shoe: "I thought I'd be touching the
         top of the backboard with these.  I guess they work better
         for [Raptors F] Vince Carter" (ARIZONA REPUBLIC,
         11/3)....Marion Jones appeared on ESPN's "Up Close" wearing
         a marionjones.com t-shirt.  Jones, on the Web site: "It's a
         chance for the public to find out more about Marion, not
         just the athlete, but my interest -- the things that I like
         to do -- and follow me while I'm competing and just being
         me" ("Up Close," ESPN, 11/2)....U.S. Olympic skier Jonny
         Moseley has signed an endorsement deal with CA-based
         interactive entertainment software marketer The 3DO Company
         and will be featured in a series of extreme skiing games
         (The 3DO Company)....Duffy Waldorf signed an endorsement
         deal with e-business applications provider RightWorks Corp. 
         Waldorf will wear the RightWorks logo in all PGA Tour events
         in which he plays through next year (RightWorks).
              DEALS & DOLLARS: The Women's Senior Golf Tour selected
         N.Y.-based The Hamilton Group as its PR agency of record and
         primary resource for its marketing efforts (WSGT)....The IHL
         signed Edge Pro Gel as the league's Official Shave Gel
         (IHL)....The Professional Hockey Players' Association signed
         a marketing deal with the Royal Bank of Canada.  Royal Bank
         will offer its Financial Services for Sports Professionals
         Program, as well as other services, to PHPA members (PHPA).
    
    

    Print | Tags: Cleveland Browns, ESPN, Houston Texans, New York Mets, New York Yankees, NFL, Nike, PGA Tour, Phoenix Suns, Puma, Walt Disney, YankeeNets
  • PEPSI PASSES ON GATORADE; SUN SHINES ON HOOPS TOURNEY

              PepsiCo attempted to buy the Gatorade brand by
         acquiring Quaker Oats for about $14B in stock, but "walked
         away last night when the two sides failed to reach an
         agreement on price" (WALL STREET JOURNAL, 11/3).
              NO LOSS OF SENIORITY: Jitney Jungle Stores said its
         sale of 89 of its 137 stores, including 15 Delchamps
         supermarkets in AL, will have no impact on the company's
         sponsorship of the Delchamps Senior Bowl.  While Delchamps
         has been the title sponsor of the all-star football game
         since '94, Senior Bowl President & CEO Steve Hale said that,
         according to a new deal signed last spring, Delchamps is now
         the game's presenting sponsor.  Hale: "Technically, it is no
         longer the Delchamps Senior Bowl but the Senior Bowl
         presented by Delchamps."  Delchamps pays around $350,000 per
         year for its Senior Bowl tie (MOBILE REGISTER, 11/2).
              CASINO SPONSOR: CT entertainment complex Mohegan Sun
         has returned as presenting sponsor of the Coaches vs. Cancer
         IKON Classic college basketball tournament at MSG.  UCLA,
         the Univ. of KS, St. John's Univ. and the Univ. of KY are in
         this year's event, to be held November 9-10 (THE DAILY). 
    
    

    Print | Tags: Cablevision, Madison Square Garden, PepsiCo
  • PIT NOTES: GMAC EXTENDS HENDRICKS DEAL; NASCAR'S GOOD GUYS

              GMAC has extended its sponsorship with Hendrick
         Motorsports' NASCAR Winston Cup, BGN and Craftsman Truck
         series teams for 2001.  GMAC, a Hendricks partner since '93,
         will be the primary sponsor of the Craftsman Truck No. 17
         Chevrolet and driver Ricky Hendrick, as well as an associate
         sponsor of the No. 24 Chevy truck and driver Jack Sprague. 
         GMAC will also serve as the primary sponsor for Ricky
         Hendrick in a select Busch and ARCA series schedule. GMAC 
         will also continue to be an associate sponsor of all three
         of Hendrick Motorsports' Winston Cup teams (GMAC).     
              NICE GUYS FINISH FIRST? ESPN2's Bill Weber reported,
         "In a small world where the talent roster is microscopic
         compared to other sports, the Winston Cup garage has avoided
         making headline trouble."  Driver Jeff Burton: "If we don't
         conduct ourselves in the proper way, then we don't have
         sponsorship."  Jeff Gordon: "These sponsors are not going to
         want to put the millions of dollars that they put into these
         race teams if they don't have a good representative and
         somebody that they feel proud of" ("RPM 2Night," 11/2).
    
    

    Print | Tags: Anheuser Busch, ESPN, General Motors, NASCAR, R J Reynolds, Walt Disney
  • SNOW SIGNAL: ASPEN SKI CO. MARKETS VIA SATELLITE IMAGES

              Aspen Skiing Co. (SkiCo) is "leveraging today's
         technology to get the message out when snow flies," as the
         company is "hiring camera people with digital equipment and
         using expansive satellite capabilities" in order to be
         featured "on up to 300" TV stations across the U.S. to
         promote skiing, according to Kathleen Carlson of the ASPEN
         DAILY NEWS. SkiCo Dir of Communications Rose Abello said
         that "satellite time is bought and the images are sent out
         through a hired satellite truck company or flown to Denver
         where more stations can access the satellite feeds." 
         Additionally, media alerts are sent to about 300 U.S. TV
         stations, "describing the footage and listing the satellite
         coordinates where the images can be located."  The "goal is
         for everything to be completed by 10 a.m. to hit noon
         broadcasts on the East Coast."  SkiCo is "most aggressive"
         with this effort after early season snow falls and during
         int'l media opportunities, including the upcoming 2000 Chevy
         Truck Winternational Women's Super G and Slalom Alpine World
         Cup and the 12th Annual 24 Hours of Aspen.  Abello said that
         a local A/V photographer is called if more than six inches
         of snow fall, and "with ski patrol consent, the quest for
         the best shots begins."  A shot of the gondola featuring the
         name "Aspen" is a "signature image" (ASP. DAILY NEWS, 11/3).
    
    

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