SBD/3/Finance

IGNITING A DEAL WITH THE NFL: COMPANY LINKS WITH 15 TEAMS

          Chicago-based Ignite Sports Media has signed a deal
     with ISP EarthLink where EarthLink will "provide vanity e-
     mail addresses tied to certain" NFL teams, according to Jim
     Kirk of the CHICAGO TRIBUNE.  Under terms of the deal, 15
     NFL team Web sites will offer advertising that links to a
     team-specific registration page.  Each of the pages will be
     hosted by EarthLink and co-branded with team marks.  For
     example, the Bears would have a go.chicagobears.com address. 
     While terms of the deal were not disclosed, "all of the
     revenue, aside from EarthLink's fee, will be split between"
     the teams and Ignite, which handles the team sites (CHICAGO
     TRIBUNE, 11/3).  

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