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  • IGNITING A DEAL WITH THE NFL: COMPANY LINKS WITH 15 TEAMS

              Chicago-based Ignite Sports Media has signed a deal
         with ISP EarthLink where EarthLink will "provide vanity e-
         mail addresses tied to certain" NFL teams, according to Jim
         Kirk of the CHICAGO TRIBUNE.  Under terms of the deal, 15
         NFL team Web sites will offer advertising that links to a
         team-specific registration page.  Each of the pages will be
         hosted by EarthLink and co-branded with team marks.  For
         example, the Bears would have a go.chicagobears.com address. 
         While terms of the deal were not disclosed, "all of the
         revenue, aside from EarthLink's fee, will be split between"
         the teams and Ignite, which handles the team sites (CHICAGO
         TRIBUNE, 11/3).  
    
    

    Print | Tags: Chicago Bears, Finance, Ignite Sports Media, NFL
  • REEBOK STOCK SOARS TO 52-WEEK HIGH, BUT IS IT DUE TO ADIDAS?

              Reebok Int'l's share price "soared" to a new 52-week
         high yesterday, which company execs and analysts said was
         "fueled by strong sales reports from retailers of athletic
         footwear," according to REUTERS.  Reebok closed yesterday at
         $23.25, up 9.73%.  Its previous 52-week high was $21.94. 
         Reebok VP/Corporate Finance Neil Kerman: "One thing that
         happened today was that Venator Group ... announced their
         earnings ... which showed athletic group sales were up 11.3
         percent.  They are one of our largest customers."  First
         Security Van Kasper analyst John Shanley said Reebok is "in
         the right place, at the right time, with the right styles
         and they're really benefiting from it.  Their gains are
         coming primarily at the expense of Adidas" (REUTERS, 11/2).
              DROP AT ADIDAS: Meanwhile, adidas Salomon reported a
         "sharp drop" in profits for the nine-month period ending
         September 30, but "offered investors some positive news by
         forecasting an improvement in its performance" in the U.S.
         market by 2001.  Net profits for the period fell 22% to
         $150M, while sales rose 7%.  adidas said that sales of its
         Salomon and TaylorMade Golf brands "should see double-digit
         growth" in 2000 and "compensate for weakness" in North
         America and "negative currency effects."  adidas also said
         that it "would boost" its U.S. market share in the apparel
         and footwear category to 20% from its current 12% (FINANCIAL
         TIMES, 11/3).  The company did note that future orders for
         its sports shoes were up 17% (FT MARKETWATCH, 11/2).
    
    

    Print | Tags: Finance, Foot Locker/Venator Group, Reebok, Washington Nationals
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