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WITH KEYSHAWN GONE SOUTH, IS WAYNE THE KING OF NEW YORK?

          With WR Keyshawn Johnson being traded from the Jets to
     the Bucs, "there was a chance for someone to take his spot
     as one of the marquee athletes in New York," according to
     Ken Berger of NEWSDAY, who writes that Jets WR Wayne Chrebet
     "has chosen to market and conduct himself off the field in a
     manner that is nothing like Johnson's."  Chrebet "might be
     offering a glimpse of the way star players will choose to
     present themselves to the public in the future -- on the
     Internet, on billboards and on the shelves of toy stores,
     but not in your living rooms via" TV or newspapers. 
     Chrebet's "backdoor marketing blitz" includes being one of
     Nike's "featured promoters" and a spokesperson for the Laser
     One eye-surgery center.  His own Web site (www.chrebet.com)
     includes postgame Webcasts and weekly journals, and Chrebet
     also makes $20,000 per speaking engagement.  He has "Chrebet
     Crunch" cereal and there is talk of other food products. 
     His No. 80 Jets jersey is "said to be the best-selling
     football jersey" in N.Y.  One person close to Chrebet said,
     "He markets himself differently than Keyshawn.  He knows
     that the majority of players in the league have nothing but
     disdain for guys like Keyshawn" (NEWSDAY, 11/29).

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