CBS FILLS SUPER BOWL PREGAME ROSTER -- ONE SPOT LEFT FOR BID

          CBS will start its pregame show for Super Bowl XXXV at
     12:00pm ET on January 28, two hours earlier than ABC's
     2:00pm ET start last year, according to USA TODAY's McCarthy
     & Howard.  The network "already has sold eight of nine title
     sponsorships for pregame, halftime and postgame shows,
     mostly to traditional marketers, such as Frito-Lay and
     Subway."  Sponsors of the pregame shows "buy packages with
     on-screen visibility and up to eight 30-second ad slots." 
     While CBS would not disclose ad rates, Pilson Communications
     President Neal Pilson "says packages start in six figures
     early and rise to more than $1 million near" the 6:30pm ET
     kickoff.  The following lists the lineup (USA TODAY, 11/28):

    12:00-1:00  Available              5:00-5:30  Subway 
     1:00-2:00  Multiple advertisers   5:30-6:00  Frito-Lay
     2:00-3:00  PlayStation 2          6:00-6:30  Charles Schwab
     3:00-4:00  Radio Shack            Halftime:  E-Trade
     4:00-5:00  Zales                  PostGame:  General Motors