Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

AS NFL.COM STRESSES HOLIDAY PUSH, SHOPPERS HIT THE STREETS

          Trying to "siphon holiday shopping away from
     traditional retail," the NFL is "making a major play" with
     NFL.com, according to Eric Fisher of the WASHINGTON TIMES,
     who reported that the league will "take on" Wal-Mart,
     JCPenney and "every other retail titan for the next four
     weeks with its first major holiday Internet sales push." 
     Customized replica jerseys, a "very hot seller" the NFL is
     not "letting any other retailer touch," will be the "most
     prominently featured" product in a "massive" TV advertising
     campaign running during NFL games.  Fisher reported that the
     NFL is "projecting" to end 2000 with more than $35M in
     direct-to-consumer sales, including Internet, catalog and TV
     home shopping sales, more than triple from direct-to-
     consumer sales in '99, and "good enough to be one of its top
     10 individual retail points" (WASHINGTON TIMES, 11/26).
          BLACK FRIDAY? USA TODAY's Lorrie Grant reports that the
     National Retail Federation estimated 68 million people went
     shopping on Friday, the day after Thanksgiving, a 10%
     increase in shopping traffic from the same day last year. 
     Retail sales for the holiday shopping period are due to rise
     6% above the $186B spent last year.  Meanwhile, Visa cards
     hit a peak on Friday afternoon at 2:00pm ET, with 3,032.5
     transactions a second, up 13% from '99's Friday peak. 
     Online sales were "robust," with Nielsen//NetRatings
     reporting that home Internet users going to e-commerce sites
     on Friday "jumped" 27% from the same day last year (USA
     TODAY, 11/27).  In N.Y., Leslie Kaufman reported that
     predictions for holiday shopping have "been all over the
     map."  Merrill Lynch Retail Economist Daniel Barry predicts
     sales growth of only 2.5%, the worst since '90.  But the
     National Retail Federation estimates that apparel and home
     furnishings will rise "a strong" 5.5-6.5% in November and
     December, and the AmEx Retail Index is "showing an expected
     increase" in sales of 8% (N.Y. TIMES, 11/25).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/11/27/Sponsorships-Advertising-Marketing/AS-NFLCOM-STRESSES-HOLIDAY-PUSH-SHOPPERS-HIT-THE-STREETS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/11/27/Sponsorships-Advertising-Marketing/AS-NFLCOM-STRESSES-HOLIDAY-PUSH-SHOPPERS-HIT-THE-STREETS.aspx

CLOSE