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Sponsorships Advertising Marketing

SPONS-O-METER: SEC SIGNS FOUR NEW PARTNERS IN 2000

          THE DAILY continues "Spons-o-Meter," a comprehensive
     list of official partners of various leagues, conferences
     and governing bodies.  Today: Southeastern Conference. 
     While benefits vary, all have rights to the SEC name and
     logo, and a presence at championship events (THE DAILY).

COMPANY                    CATEGORY                    START DATE
Dr Pepper                  Carbonated Soft Drink             1989
Golden Flake               Salty Snacks                      1989
Gatorade                   Isotonic Beverage             Mar 1993
Regions Bank               Retail Banking/Financial      Jun 1993
Chick-fil-A                Quick-Serve Restaurant        Feb 1996
Valvoline                  Automotive Lubricants         Apr 1997
Greyhound Lines            Ground Transportation         Apr 1999
Baptist Health Sys. of Ala Healthcare                    Jan 1999
Red Lobster                Casual Dining Restaurant      Jul 1999
Worldspan                  Electronic Travel Distributor Dec 1999
Alltel                     Telecommunications            Jan 2000
Great Southern Wood        Wholesale Lumber/Preserving   Jan 2000
Total Sports               Internet Web Site Host        Jan 2000
Justballs.com              Internet Ball Retailer        Jun 2000

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