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Leagues and Governing Bodies

GOAL ORIENTED: PROPOSAL UNVEILED FOR CANADIAN SOCCER LEAGUE

          A group of Canadian business execs yesterday unveiled a
     "blueprint for what it believes will be a viable pro soccer
     league that would be named" the Canadian United Soccer
     League (CUSL) and would start in 2002, according to Tony
     Maraschiello of the TORONTO SUN.  The CUSL would feature
     eight Canadian teams in Toronto, Montreal, Vancouver,
     Calgary and four cities "to-be-determined" and would play an
     "interlocking" schedule with the A-League.  Maraschiello
     reports that all teams would be owned by the league, which
     will operate with a C$20M budget to start.  About C$17M
     would come from corporate sponsorships, "taking the pressure
     off teams to generate gate revenue."  Maraschiello writes
     that the "most interesting part" about the proposal is its
     possible association with some of Europe's top soccer clubs
     such as Portugal's Benfica, Italy's Lazio and the
     Netherlands' PSV Eindhoven.  These clubs "supposedly will
     allow the CUSL to use their names and jersey colours"
     (TORONTO SUN, 11/16).  The CP's Neil Davidson writes that
     the 2002 start date "could be pushed back and the league
     could kick off with just" six teams.  The group's business
     plan calls for a loss "only in the first year of play,"
     based on average paid attendance of 2,500 (CP, 11/16).

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