THROUGH ROSE-COLORED GLASSES: PACERS G A STAR IN WAITING?

          With "another strong season," Pacers G Jalen Rose     "could morph from an emerging star into a minor marketing     icon," according to Stephen Beaven of the INDIANAPOLIS STAR.      Burns Sports President Bob Williams said, "This year can be     a real breakthrough for [Rose]."   Rose currently has deals     with Sprite and Reebok, while his agent, David Falk, "hopes     to arrange some deals with Indianapolis companies."  While     Reebok does not have an ad campaign planned, Sprite will use     Rose "in a movie trailer to be shown starting next month to     promote the NBA All-Star game."  Falk declined to say how     much Rose receives from his two endorsement deals, but plans     to "build his client's off-court career slowly."  Falk:     "Jalen is making close to $100 million from his contract.      We're not in a rush to splash deals around."  Last week,     Rose launched the Jalen Rose Foundation, and Falk "hopes to     sign some deals that would require companies working with     Rose to fund his foundation" (INDIANAPOLIS STAR, 11/14).