REEBOK'S RESURGENCE CONTINUES WITH STRONG THIRD QUARTER

          MA-based Reebok posted 3Q earnings that topped Wall
     Street expectations yesterday, and Reebok CEO Paul Fireman
     declared the results "indicative of the resurgence of the
     Reebok brand worldwide."  The company said that third
     quarter earnings "surged" more than 900% to $32.3M, or $0.56
     cents per share, compared to $3.2M, or $0.06 cents per share
     last year, when a $24.3M restructuring charge impacted
     results (BOSTON HERALD, 10/27).  While the company's total
     revenue was down, CBS MarketWatch's Jennifer Waters wrote
     that Reebok has "managed to eke out gains" because of its
     "aggressive controls" on selling, general and administrative
     costs.  Reebok CFO Kenneth Watchmaker said that the company
     is also "reaping the rewards" of retailers wanting more
     independence from Nike (CBS MarketWatch, 10/26).  First
     Security Van Kasper analyst John Shanley: "Reebok is filling
     a significant void of mid-priced shoes" (REUTERS, 10/26).  
     In early morning trading, Reebok was trading at $20.19, up
     24.2% from Wednesday's close of $16.25 (THE DAILY).