TV MONITOR: Last night's 10:00pm ET 60-minute edition
of FSN's "National Sports Report" led with Yankees P Roger
Clemens being fined for the bat-throwing incident in Game
Two of the World Series, followed by White Sox GM Ron
Schueler resigning from his post. The first non-MLB report,
at 4:55 into the broadcast, was jury selection in the Rae
Carruth murder trial. "NSR" had 6:11 of total World Series
coverage. Last night's 11:00pm ET 30-minute edition of
CNN/SI's "Sports Tonight" also led with the Clemens fine,
followed by a World Series Game Three scoring update. The
first non-MLB report, at 3:04, was Flyers-Rangers. "Sports
Tonight" had 4:42 of total World Series coverage. Last
night's 11:30pm ET 60-minute edition of ESPN's
"SportsCenter" led with Flyers-Rangers, followed by an
injury update on Rams QB Kurt Warner. "SportsCenter" had
13:02 of total World Series coverage (THE DAILY).
DOWNWARD TREND? USA TODAY's Rudy Martzke reports that
the 12.1 Nielsen rating for the Dolphins-Jets on Monday,
"dropped the MNF overall season rating to 12.6, off 7% from
last year's 13.6 season average." While the game ended at
about 1:20am ET, the rating "ended at 12:14am ET, when the
last national commercial ran or the rating would have gone
lower." ABC Sports VP/Media Relations Mark Mandel: "We're
not going to discuss when we run our commercials" (USA
TODAY, 10/25)....FSN's Jim Rome, on the Dolphins-Jets "MNF"
game: "I've never understood how you East-coasters deal with
this. That game ended at nearly 1:30am local time. That's
not [MNF]. That's Tuesday Morning Football" (FSN, 10/24).
VISION QUEST: The SPORTSBUSINESS JOURNAL's Langdon
Brockinton reports that ABC Sports has signed a two-year
deal to use Sportvision's virtual first-down marker for some
of the net's college football telecasts. ESPN/ABC Sports
has signed Pacific Life and Qwest to sponsor the marker
(SBJ, 10/23 issue)....A "special feature on stickhandling"
with Penguins Owner Mario Lemieux and RW Jaromir Jagr,
titled "How to Generate Offense," will air during the second
intermission of ESPN's "NHL RULES!" Penguins-Rangers
broadcast on Friday (PITTSBURGH POST-GAZETTE, 10/25)....USA
TODAY's Martzke cites Gould Media Service as reporting that
preliminary estimates are that Tyson's bout against Andrew
Golota last Friday drew "about" 300,000 PPV buys, compared
to the 330,000 for the Lennox Lewis-Michael Grant bout
earlier this year (USA TODAY, 10/25).
ONLINE NOTES: MA-based SchoolSports and SI have
partnered to launch the SI FundRaising Program, under which
high school sports programs will raise money via sales of
subscriptions for SI, SI for Women and SI for Kids
(SchoolSports)....Fila Holding announced the formation of
FilaNet, a wholly-owned subsidiary to manage the company's
Business-to-Consumer Project via fila.net, as well as the
global e-commerce effort of Fila and affiliated companies.
Vincenzo Russi, formerly Ernst & Young VP/e-Business
Service, is CEO of FilaNet (Fila Holding).
