While the World Series, "unlike the Super Bowl, ...
typically is not such a corporate to-do," for this year's
Subway Series, "many season-ticket holders have been cashing
in on the desperadoes from the plazas and towers of Fortune
500 companies and Madison Avenue shops," according to Yerak
& Farrell of USA TODAY. Fox President of Ad Sales Jon
Nesvig, who Yerak & Farrell call "perhaps the city's most
popular man," said that the network's tickets are "allocated
when someone buys a package of commercials." Nesvig: "We're
heavily over-requested." Schulman/Advanswers media buyer
Tom DeCabia said, "People I haven't heard from in 10 years
are calling me all of a sudden. We get our tickets through
the network, depending on how much business we do with them.
I'd love to go, but I don't want to be a pig." Visa USA has
also had a "flood of requests," but company spokesperson
Sean Healy said, "Obviously, we won't be able to please
everybody. They're being allocated to our customers on a
very select basis" (USA TODAY, 10/25).
WHAT THE MARKET BEERS: In N.Y., William Sherman
examines the impact of the World Series on N.Y. restaurants
and reports that ESPN Zone in Times Square "sold 135 kegs of
beer during the first two games." On a "normal weekend,"
the restaurant sells about 90 (N.Y. DAILY NEWS, 10/25).
TICKET SCALPERS: ESPN's Kenny Mayne, on ticket scalpers
at the Subway Series: "As it gets closer [to game time], you
run into the question of [whether] the scalpers might eat
the tickets on principle and for price, because the next
game the tickets would go down [in price] if they caved in a
bit too soon on this game" ("SportsCenter," ESPN, 10/24).
