WARRIORS GET A LITTLE HELP FROM THEIR FRIENDS IN SELLING TIX

          The Warriors are using the marketing appeal of "elite"
     teams like the Lakers to sell tickets to their home games,
     according to Ron Leuty of the S.F. BUSINESS JOURNAL. 
     Warriors VP/Business Operations Robert Rowell: "We realize
     that we're in the fourth-biggest market in the country and
     some people want to see 'their' team."  Rowell says the
     Warriors have created 2,000 different "mini-plans," ticket
     packages designed to boost season-ticket sales.  The team
     has sold 6,800 season tickets this year, which is equal to
     last year, but 1,200 below of Rowell's goal, and nearly half
     of the 13,000 the team sold annually in the early '90s. 
     Rowell: "It's challenging to find someone to come to all 41
     (home) games."  Meanwhile, the Warriors have sold 63
     corporate suites, up from last year's total "in the 50s",
     but below capacity of 72 (S.F. BUSINESS JOURNAL, 10/13).