DEVIL RAYS INCREASE SELECT SEATS, PUSH EARLY DISCOUNTS

          The Devil Rays announced Wednesday that they will
     maintain the "same prices for more than" 60% of the seats at
     Tropicana Field while raising others in a range from $1 to
     $35, according to Marc Topkin of the ST. PETERSBURG TIMES. 
     The average price for season tickets will go up 6%, from
     $13.24 to $14.03 per game, and the average price on an
     individual-game basis will increase 13%, from $15.82 to
     $17.86.  The lower and suite level seats have been raised,
     while prices for upper-deck seats are unchanged.  After the
     team has seen its season ticket base drop from 21,500 in '97
     to 13,500 in '98 to around 10,000 currently, the Devil Rays
     are offering something of an "early-bird special" where fans
     who buy or renew season tickets before November 17 will pay
     the 2000 prices for "any seating category," and those who
     pay in full by that date receive a 5% discount.  The team
     has also expanded the program for season-ticket holders to
     exchange unused tickets, allowing trades for any Monday-
     Thursday game (ST. PETERSBURG TIMES, 10/19).