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BLAZERVISION PPV RIP: TEAM SIGNS DEAL WITH AT&T BROADBAND

          In a move that "should win over -- or back -- more fans
     than any free-agent signing," the Blazers announced "the end
     (probably) of the unpopular BlazerVision pay-per-view
     system," according to John Hunt of the Portland OREGONIAN. 
     The Blazers, who were the last NBA team to employ PPV for
     regular-season games, announced a deal with AT&T Broadband
     that will put "at least 25 games on basic cable in the
     Portland market."  Hunt: "For free. Finally."  The team said
     that the new arrangement "should reach more than 400,000
     Portland-area households" and will be part of AT&T's
     standard cable package.  Blazers Senior VP/Marketing Harry
     Hutt said of the move, "It's not a financial decision, but
     it's the best business decision."  Hunt added that one
     "downside" to the deal is that it is "only a one-year
     agreement" (Portland OREGONIAN, 10/13).  The AP's Landon
     Hall reported the team will televise 24 of the 82 regular-
     season games on AT&T Broadband.  The team operated
     Blazervision for more than a decade, and last season, single
     games cost $9.95 and $7.95 "as part of a package."  Hutt
     said that the system "actually was a huge hit with viewers,
     although he never has revealed how many people actually
     ordered any games."  Hutt: "There was a mixed message there. 
     This was something people said they hated, but they turned
     around and gobbled it up" (AP, 10/13).  
          AT&T NIXES SOME HEAT GAMES: AT&T has decided "not to
     carry eight" Heat games on the Sunshine Network.  Company
     execs said that the decision was made due to the cost and
     the fact that the eight games were "not included in initial
     contract negotiations" with the Sunshine Network.  The move
     impacts about 600,000 homes in parts of Broward and Miami-
     Dade counties (Ft. Lauderdale SUN-SENTINEL, 10/14).

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