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NBC GEARS UP FOR NASCAR COVERAGE: WILL USE SKI CAMERA

          NBC "might bring some of the technology used in
     covering ski races" to NASCAR's tracks when the network's TV
     deal with NASCAR begins next July, according to David Poole
     of the CHARLOTTE OBSERVER.  During its coverage of the
     Homestead race next month, NBC plans to use a "go-cam,"
     developed for Alpine ski races.  The camera will "run along
     a wire suspended just inside the track on the backstretch,
     ... racing along as cars" approach and race through Turn 3. 
     NBC Sports NASCAR Producer Sam Flood is aware that fans
     might be concerned the new rights holders will "introduce
     toys such as the go-cam that will get in the way of basic
     coverage."  Flood: "That's one thing I guarantee we won't
     do" (CHARLOTTE OBSERVER, 10/12)....In Pittsburgh, Chuck
     Finder writes Fox is "revving up so much" for its NASCAR
     coverage that FSN Pittsburgh's "SportsBeat" "may soon start
     a regular auto racing segment" (POST-GAZETTE, 10/12).
          A 7.0 TARGET FOR '01? In Winston-Salem, Mike Mulhern
     writes that "there is considerable cross-promotion planned
     for next season" by NASCAR's new TV partners, and "it has
     already started."  Flood: "We were all at Daytona together,
     Fox, NBC and Turner, doing everything as family, one big
     unit.  And we had meetings together talking about what we
     need to do to grow this sport."   Mulhern writes that one
     "priority may be to 'grow' the ratings, which this season
     have been rather drab."   NASCAR's Winston Cup coverage this
     season has averaged a 3.9. TV sources say that NASCAR and
     its TV partners "have picked a 7.0 as their target for 2001,
     an ambitious number to be sure" (W-S JOURNAL, 10/12).
          NASCAR.COM'S PLANS EXAMINED: NASCAR Senior VP Brian
     France said that the new NASCAR Internet deal with
     AOL/Turner Sports "will change" NASCAR.com's current status
     as a PR tool.  France: "As we move into more of a mainstream
     site, we will be using the standards and practices of Time-
     Warner and letting them have an awful lot of control and
     input.  And that will allow our fans to have a site where
     everything is available to them, not just the normal things
     today where NASCAR's putting out that kind of facts and
     data, but other fast-breaking stories."  USA TODAY's Chris
     Jenkins notes, "For the most part, official sports league
     Web sites ... aren't exactly known for their candor."  ESPN
     Internet Ventures VP Geoff Reiss says that "any sports
     league faces a fundamental challenge in trying to produce
     'news' coverage about its own organization."  Reiss cites
     NBA.com's recent "acknowledgement" of the stabbing incident
     involving Celtics F Paul Pierce, as well as the coverage of
     Heat C Alonzo Mourning's illness, as "significant steps
     forward" (USA TODAY, 10/12).  

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