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VERIZON MAY BE A PLAYER IN NAMING RIGHTS FOR FL STADIUM

          Verizon Wireless "has talked about" a naming rights
     deal at Pro Player Stadium, according to Charles Elmore of
     the PALM BEACH POST, who cites stadium officials as saying
     that they "are ready to change the signs in mid-football
     season if the right deal comes together with Verizon or
     somebody else."  However, "nobody is saying a deal is
     imminent."  Elmore notes that Verizon has an "official
     cellular sponsor" with Pro Player Stadium and has "quietly
     investigated doing more."  Elmore: "Verizon's Florida people
     are interested, but a naming-rights deal, possibly in the
     range of $5 million to $7 million per year, requires
     national budgeting and approval."  Elmore adds that NetZero
     reportedly made a $5M-per-year offer for a naming rights
     deal, but Dolphins Owner Wayne Huizenga "didn't immediately
     jump at it."  More Elmore: "One issue is stability: This
     will be the third name for the Dolphins' and Marlins'
     stadium in five years and officials don't want to have to
     change again because a company merges or folds in a volatile
     industry" (PALM BEACH POST, 10/12).

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