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LAZARUS SAYS NASCAR ONLINE WON'T BE AN INTERNET SITE

          Following AOL/Turner Sports' acquisition of NASCAR's
     Internet rights for a reported $100M over six years (see THE
     DAILY, 10/10), Turner Sports President Mark Lazarus said
     NASCAR Online "will not be an Internet site," according to
     David Sweet of the WSJ.com.  Lazarus: "It may be interactive
     TV delivered to the Internet.  We'll build interactive
     television in the most robust way you've ever seen."  Sweet
     notes that Lazarus "denied the Internet deal would give
     Turner an unfair advantage over" Fox and NBC, which have TV
     rights for NASCAR races for the 2001-06 seasons.  Lazarus:
     "We'll build a mutually beneficial relationship with the
     broadcast partners.  This is a separate company we're
     setting up inside of Turner Sports.  It'll be agnostic of
     the broadcasters."  Sweet added that Jupiter Media Metrix
     senior analyst Patrick Keane "was surprised" NASCAR declined
     to own its Web rights.  Keane said NASCAR "may say they
     don't have the technological wherewithal," but added because
     the NHL took control of its Internet rights this year,
     NASCAR "eventually" will "bring it all in-house."  NASCAR
     Senior VP Brian France, on the "benefit" Turner will provide
     to NASCAR Online: "It'll be a site where everything's
     available -- fast-breaking stories, not just stats and data"
     (WSJ.com, 10/10).  USA TODAY's Chris Jenkins reports that
     NASCAR will distribute Internet-related revenue the "same
     way it does money from" its TV deals with Fox and
     NBC/Turner.  Tracks receive 65%, teams 25% -- "mostly in the
     form of race purses" -- and NASCAR 10% (USA TODAY, 10/11).
     In Charlotte, David Scott cites sources as saying that the
     money from the deal "might increase if revenues exceed
     expectations."  SMI President Humpy Wheeler: "The strong
     growth potential of this is not the first year, but toward
     the sixth" (CHARLOTTE OBSERVER, 10/11).  

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