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FOX PAYS FOR STANFORD LIGHTS; SCHOOL MARKETS TO YAHOO! USERS
Published September 8, 2000
Stanford Stadium will "have a new look" for the San Jose State Univ.-Stanford Univ. football game on Saturday night, according to Jon Wilner of the SAN JOSE MERCURY NEWS, who wrote that the "most significant change is the addition" of permanent lights, costing $1M and "courtesy" of Fox Sports, which has a contract to broadcast Pac-10 games through 2006. Fox "is paying to install lights or renovate existing lights at every" Pac-10 stadium. But as lights are installed, all commercial advertising "has been pulled" from the field and scoreboard for "aesthetic reasons." The athletic department "hopes donations will help recoup" the lost ad revenue. Wilner wrote that due to Stanford's appearance in last year's Rose Bowl and a "creative" marketing campaign, season-ticket sales "are expected to reach" 19,000, up 10% over last season. Stanford's marketing campaign "was geared toward Internet users," as it sent "animated" e-mails to 10,000 friends of the athletic department. Meanwhile, the school also sent coupons to 100,000 Yahoo! subscribers in the Bay Area allowing them to receive a $25 ticket for $1. Stanford also sent 30,000 swipe cards to area families, as the card allows a family of four to attend six home games for $150 (MERCURY NEWS, 9/6).