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WWFE SHARES SLAMMED AFTER COMPANY LOWERS EARNINGS ESTIMATES

          Shares of WWFE "tumbled" 22% Thursday to $15.50 after
     the company confirmed that revenue from its core businesses
     for the remainder of the year "would not meet expectations,"
     according to Matthew Doman of the HOLLYWOOD REPORTER.  WWF
     CEO Linda McMahon said the company "did not do a good job"
     in licensing and retail operations earlier this year, and
     "admitted" that WWFE "suffered a loss of advertising income
     on its broadcast network because of lobbying pressure
     against the explicit violence" of "WWF Smackdown!" and "Raw
     is War" (HOLLYWOOD REPORTER, 9/29).  CBS MarketWatch's Jason
     Margolis wrote that a "key" to the decrease was WWFE's
     "disappointing association" with the NHRA and "slowed toy
     sales of older products" (CBS MarketWatch, 9/28).  WWFE said
     that the "earnings surprise should not spill over to future
     reporting periods," and the fourth quarter "is consistent
     with previous projections and that estimates for" the XFL
     are in line with prior estimates (STAMFORD ADVOCATE, 9/28). 
     The WWFE also announced a stock buyback program of up to
     $10M in common shares (DAILY VARIETY, 9/29).

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