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MARKETPLACE ROUND-UP

          BUCS GET NEW PEWTER PARTNER: Tampa-based Stampede
     Worldwide was named the official Web development company for
     the Bucs.  Stampede gets signage at Raymond James Stadium
     and marketing rights to team marks, and will be integrated
     into BucVision programming during games (Stampede).    
          OTHER NOTES: In N.Y., Michel Marriott reported that
     Reebok is "expected to release" next summer a "new kind of
     sneaker" that company Dir of Technology Bill McInnis says
     will "accurately tell its wearers not only how far they have
     run or walked, but also at what pace and how many calories"
     they lost while exercising. The shoes, called Smart Train,
     will come in a $110 version and a $250 version (N.Y. TIMES,
     9/21)....BRANDWEEK's Sonia Reyes examines Heinz' Bagel
     Bites' $3M "Bite into Xcitement!" promo around the brand's
     X-Games sponsorship.  A sweeps tied to the promo "drew more
     than" 50,000 entries.  Robin Teets, Account Supervisor at
     Ketchum, the agency that helped with the sponsorship, said
     the "toughest" component in the promo's campaign was print:
     "Tweens don't read newspapers, so we opted for alternative
     tween-skewed titles like Thrasher" (BRANDWEEK, 9/18)....The
     NFL has signed a deal for its Youth Football Programs to be
     the exclusive national sponsor of ESPN The Truck, a 53-foot
     mobile unit that will travel to various U.S. markets (ESPN).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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