AGENCY NEWS: In Dallas, Richard Alm cites The Marketing
Arm CEO Ray Clark as saying that his agency's recent
acquisition of Steiner Sports Marketing via the Omnicom
Group (see THE DAILY, 9/15) "represents the first fruits" of
last year's deal to be acquired by Omnicom. Clark added
that "as many as a half-dozen other purchases are in
negotiations" (DALLAS MORNING NEWS, 9/22)....Aspen Skiing
Co. has enlisted Workhorse Advertising as its new agency.
Aspen Skiing had been with "industry powerhouses" Hal Riney,
S.F., and Cole & Weber, Seattle, throughout the '80s and
most of the '90s (ASPEN TIMES, 9/19)....ABA 2000 retained
L.A.-based Blagman Media to assist in the media, marketing
and syndication campaign for its December re-launch (ABA).
MANDALAY TO PRODUCE MLB AWARDS: Kip and Kern Konwiser,
who head the Mandalay Sports & Urban Entertainment division,
will serve as Executive Producers of the MLB Players Choice
Awards in association with ESPN. The program is scheduled
to air live November 3 on ESPN (Mandalay)....Rick Honeycutt
Sportswear has signed on to become the exclusive supplier of
apparel for the MLB Players Alumni Association (MLBPAA).
MINOR LEAGUE HOCKEY: The ECHL signed DirecTV as the
league's official satellite provider. The deal allows
DirecTV to promote its NHL Center Ice package. Meanwhile,
PopMail.com has signed a deal to provide the ECHL and nine
of its teams an affinity-based e-mail service (ECHL)....The
AHL has signed S&P Apparel as the official jersey supplier
for the league and its teams (AHL).
