NBC is averaging a 14.6/25 Nielsen rating for the first
six nights of its primetime Olympic coverage. The following
compares NBC's ratings performance for the first six nights
to comparable coverage of the '88, '92 and '96 Summer Games.
The first number represents the final rating for that
night's primetime coverage, while the number in parentheses
equals the cumulative average; ^ = The '92 Games began on a
Saturday, one day later than the '00, '96 and '88 Games.
Comparison is of week days, therefore Barcelona's ratings
are one competition day behind the others (THE DAILY).
SYDNEY ATLANTA BARCELONA SEOUL
DAY ONE 16.1/29 23.6.45 13.8/29 15.2/29
(16.1/29) (23.6/45) (13.8/29) (15.2/29)
DAY TWO 13.1/25 17.2/37 ^ 15.6/30
(14.5/27) (20.5/41) (13.8/29) (15.4/30)
DAY THREE 14.6/24 22.9/42 18.1/33 17.7/30
(14.5/26) (21.4/42) (16.2/32) (16.2/30)
DAY FOUR 13.8/23 22.9/40 19.7/36 16.8/29
(14.3/25) (21.8/41) (17.4/33) (16.4/30)
DAY FIVE 15.5/26 27.2/40 20.5/37 16.9/30
(14.6/25) (22.9/43) (18.2/34) (16.5/30)
DAY SIX 14.6/25 22.4/41 18.9/35 18.1/30
(14.6/25) (22.8/42) (18.3/34) (16.7/30)