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OLYMPIC SPONSOR REPORT: HANCOCK ALTERS CONTROVERSIAL AD

          John Hancock Financial Services, "concerned that a
     groundbreaking" TV ad launched this summer "drew too much
     attention for its apparent depiction of a gay couple who
     have just adopted a baby" (see THE DAILY, 8/16), has "re-
     edited" the ad twice as it prepares for its Olympic
     campaign, according to Chris Reidy of the BOSTON GLOBE.  A
     "toned-down version" of the Hancock ad is slated to run on
     NBC's Sydney coverage (BOSTON GLOBE, 9/13).
          FLIPPIN' BURGERS: McDonald's spokesperson Andrew
     Hipsley said that company Chair & CEO Jack Greenberg and
     other senior execs will help 1,300 employees serve burgers
     at Olympic Park in Sydney.  Also, McDonald's execs will
     "inspect Sydney restaurants, mingle with franchise holders
     and visit 400 children," who are part of the McDonald's
     Olympic Achievers program (CHICAGO SUN-TIMES, 9/13).
          CHANGE AGENTS? ADWEEK's J. Dee Hill cites sources who
     say that the USOC is "holding a review for its pro bono
     account without" incumbent GSD&M, TX, which created the
     USOC's "first-ever campaign last summer" (ADWEEK, 9/11).
          SWOOSH BASHING DOWN UNDER: The AP's John Affleck
     reports that the U.S. Women's Olympic Basketball Team "had
     to walk through [anti-capitalist] protesters to get to
     practice" Monday in Melbourne, and were "forced to take a
     boat to return to their hotel."  U.S. C and Nike endorser
     Lisa Leslie: "It really felt like we were in a war, so to
     speak. ... They made a few comments about Nike" (AP, 9/13).
          BUY, BUY, BUY: On "Nightly Business Report," Paul
     Kangas reported that NY-based Chyron Corporation was "the
     big percentage gainer" yesterday on Wall Street, as it was
     up $1 to close at $3.68 on the "news the company's been
     chosen by NBC, CBC and the Sydney Olympic Broadcasting
     Organization for their on-air graphics look" ("NBR," 9/12). 
     Shares of Chryon are up 8.5% in early trading this morning.

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