COLLINS BACK TO THE NFL? The SPORTSBUSINESS JOURNAL's
Andy Bernstein cites sources as saying that former NFL
Senior VP/Programming & Sales JOHN COLLINS, who left last
year to join Broadband Sports, "will probably return" to the
NFL (see THE DAILY, 8/7) as head of the marketing group that
serves all the league's business units, including NFLE and
football operations. Bernstein writes that Collins may
carry the title of CMO (SPORTSBUSINESS JOURNAL, 9/11).
OTHER MOVES: JIM ELMS was named Media Dir on the Nike
account, a new post at Wieden & Kennedy. Elms was
previously VP & Media Dir for New Orleans-based Peter A.
Mayer Advertising (AD AGE, 9/11).....The NHL Wild named
MARLENE WALL as Dir of Community Relations. Previously,
Wall was Dir of Operations & Player Personnel for the USHL
Stars. The Blue Jackets named ANDREA GENGLER as Promotions
Manager. Previously, Gengler was Dir of Marketing & PR for
the USHL Buccaneers (USHL)....JASON ROTHWELL was named
Assistant Dir of Communications for the Blue Jackets.
Rothwell had served as ECHL Dir of Communications since the
'97-98 season (ECHL)....The White Sox signed TV play-by-play
announcer KEN "HAWK" HARRELSON to a new contract through the
2008 season (CHICAGO SUN-TIMES, 9/12).
