The Back Of The Book

BEER COMPANIES TOP LIST OF 2ND QUARTER SPORTS ADVERTISERS

8.29.2000

          The following lists the Top 20 TV sports advertisers for
     the second quarter of 2000 as estimated by Nielsen Media
     Research - Adviews.  Spending includes all national 
     broadcasts, national cable and syndicated TV for all sports
     events, sports news and sports anthologies.  Figures are
     rounded to the nearest one-hundred thousand (Nielsen).
                                                                 
      TOP 20 LEADING TV SPORTS ADVERTISERS FOR 2ND QTR OF 2000

    COMPANY               TOTAL    COMPANY                TOTAL   
    1)  A-B               $41.6M   11) McDonald's         $20.7M 
    2)  Coors Brewing     $38.8M   12) AT&T               $19.6M
    3)  Chevrolet         $33.3M   13) Coca-Cola          $18.3M
    4)  Nike              $29.3M   14) NetZero            $17.4M 
    5)  Ford Motor        $27.9M   15) MCI WorldCom       $17.3M
    6)  Miller Brewing    $27.2M   16) Toyota USA         $16.0M
    7)  American Honda    $24.7M   17) Pepsi-Cola         $15.2M
    8)  Quaker Oats       $22.8M   18) IBM                $14.8M
    9)  adidas            $22.3M   19) Nissan             $14.2M
   10)  Microsoft         $22.1M   20) Jeep-Eagle         $13.8M






                               -30-

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