Sponsorships Advertising Marketing

MAVS/CUBAN BRING IN TRAVELOCITY TO BOOST TEAM'S ROAD RULES

8.24.2000

          TX-based Travelocity.com and the Mavericks have entered
     into a marketing promotion agreement designed to encourage
     fans to attend road games while wearing team merchandise. 
     The initiative, called "Reunion Roadies," gives fans who
     purchase their travel to a Mavs road game via the
     Travelocity.com-powered "Reunion Roadies" link on the team's
     Web site a complimentary game ticket, valued at up to $35.
     Additionally, groups purchasing travel for 100 or more fans
     will receive tickets valued up to $50.  All travel must be
     purchased ten days in advance of the game (Travelocity.com).

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