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MARKETPLACE ROUND-UP

          ENDORSEMENT WIZARDS FROM OZ: In DC, Sheila Scott Hula
     profiles Australian Olympic swimmer Ian Thorpe and writes
     that Thorpe's management company "fields an average of five
     requests every day for interviews and appearances." 
     Thorpe's endorsement deals include adidas -- he received a
     "special exemption from wearing" the Australian team's
     Speedo suit -- and Australia's "top phone company."  Recent
     estimates put Thorpe's annual income at about $300,000
     (WASHINGTON POST, 8/23)....ATP Tour player Andrew Ilie,
     ranked No. 42, has inked a two-year endorsement deal with
     Diadora, which includes a retainer, as well as options,
     bonuses and incentives.  Ilie formerly endorsed Nike (Sports
     Marketing Consultants).  The SPORTSBUSINESS JOURNAL's Daniel
     Kaplan cites Ilie's agent Howard Jaffe as saying that if
     Ilie maintains his current ranking, he "should earn a low
     six-figure sum annually" from his Diadora deal (SBJ, 8/21). 
          OLYMPICS: AT&T is "said to have made an internal
     decision as to which of its roster of agencies will handle
     duties" for its estimated $50M media buy during the Sydney
     Olympics.  AD AGE cites an "AT&T insider" as saying that Y&R
     will handle broadcast duties, while FCB will handle print. 
     But the broadcast and print components will have a "common
     theme," which was created by Y&R (AD AGE, 8/23)....Non-
     Olympic sponsor Qantas Airways will launch a TV and print ad
     campaign in the U.S. September 15, the opening day of the
     Summer Games.  Ads will not run on NBC's Olympic broadcasts
     but are scheduled to run during coverage on NBC affils in
     L.A. and N.Y.  TV ads will also run on national cable nets,
     and print ads will run in several national magazines and
     newspapers, as well as in L.A. and N.Y. papers.  Performance
     Research President Jed Pearsall, on Qantas: "To the extent
     that they buy paid advertising, they will be perceived as a
     sponsor of the event" (AD AGE, 8/21). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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