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HOW SWEET IT IS: TOURISTS SPENDING MORE AT SUGAR BOWL
Published August 22, 2000
The Nokia Sugar Bowl championship game last January "drew record crowds who stayed longer in the city and spent more freely than in years past, pumping millions of dollars into the local economy," according to Mary Judice of the New Orleans TIMES-PICAYUNE, who cited an economic impact study of the event showed that football visitors spent $70.1M on food, lodging and entertainment for the 2000 championship game, which was up 65% from the $42.5M spent by those attending the '99 game. The 2000 game attracted 71,900 fans who spent an average of $977 each "during their stay in New Orleans." Univ. of New Orleans Economist & Dean Timothy Ryan, who conducted the study sponsored by the Sugar Bowl Committee, said that direct spending for this year's game generated another $128.5M in secondary spending by employees in tourism-related industries and by businesses catering to fans, mostly visitors who "stayed longer than in previous years." None of the impact figures in the economic study included the cost of tickets to attend the event. Sugar Bowl fans paid between $85 and $125 per ticket, while city and state tax revenue amounted to $11.3M, with the state receiving $7M (New Orleans TIMES-PICAYUNE, 8/18).