SBD/22/Collegiate Sports

HOW SWEET IT IS: TOURISTS SPENDING MORE AT SUGAR BOWL

          The Nokia Sugar Bowl championship game last January
     "drew record crowds who stayed longer in the city and spent
     more freely than in years past, pumping millions of dollars
     into the local economy," according to Mary Judice of the New
     Orleans TIMES-PICAYUNE, who cited an economic impact study
     of the event showed that football visitors spent $70.1M on
     food, lodging and entertainment for the 2000 championship
     game, which was up 65% from the $42.5M spent by those
     attending the '99 game.  The 2000 game attracted 71,900 fans
     who spent an average of $977 each "during their stay in New
     Orleans."  Univ. of New Orleans Economist & Dean Timothy
     Ryan, who conducted the study sponsored by the Sugar Bowl
     Committee, said that direct spending for this year's game
     generated another $128.5M in secondary spending by employees
     in tourism-related industries and by businesses catering to
     fans, mostly visitors who "stayed longer than in previous
     years."  None of the impact figures in the economic study
     included the cost of tickets to attend the event.  Sugar
     Bowl fans paid between $85 and $125 per ticket, while city
     and state tax revenue amounted to $11.3M, with the state
     receiving $7M (New Orleans TIMES-PICAYUNE, 8/18). 

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