The Back Of The Book

ONE-TWO PUNCH: GORDON, EARNHARDT TOPS AMONG NASCAR FANS

8.18.2000

          From January through July 2000, the ESPN Sports Poll, a
     product of TNS Intersearch, asked 2,518 NASCAR fans to name
     their favorite NASCAR driver.  Following are the top five
     NASCAR drivers among all NASCAR fans surveyed, as well as
     NASCAR fans within specific age demographics.  For more
     info, visit www.sportspoll.com.

          Total NASCAR Fans            NASCAR Fans Age 12-24 
               n=2,518                         n=651       
      1. Jeff Gordon     23.6      1. Jeff Gordon         30.6   
      2. Dale Earnhardt  23.0      2. Dale Earnhardt      24.4
      3. Mark Martin      6.2      3. Mark Martin          6.1
      4. Dale Jarrett     4.4      4. Dale Jarrett         4.4
      5. Rusty Wallace    3.9      5. Rusty Wallace        4.2
         None            19.6         None                18.8

       NASCAR Fans Age 25-54           NASCAR Fans Age 55+     
              n=1,379                         n=475      
      1. Dale Earnhardt  22.9      1. Dale Earnhardt      21.1
      2. Jeff Gordon     22.6      2. Jeff Gordon         16.8
      3. Mark Martin      6.2      3. Mark Martin          6.4
      4. Dale Jarrett     4.5      4. Bill Elliott         4.8
      5. Rusty Wallace    4.3      5. Richard Petty        4.3
         None            18.1         None                25.0

                              -30-

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