The CBA has named N.Y.-based Rim Rocka as the designer
and manufacturer of the league's uniforms and official
products for the 2000-01 season. The company will also
design uniforms and apparel for the CBA All-Star Tour line.
In addition, Rim Rocka will supply T-shirts, hats, replica
jerseys and shorts to the CBA (CBA). TX-based N.E.X.T Up
Footwear has signed an agreement with the CBA that will make
it the league's official shoe supplier (CBA).
NEWS & NOTES: PhoneFree.com has extended its marketing
partnership with MSG, MSG Network, the Knicks and Rangers
through the 2000-01 season. The deal also includes ads
during Jets games on MSG Radio and Devils games on FSN N.Y.
(PhoneFree)....NJ-based Valley National Bank will continue
to be a sponsor of the Nets Corporate Community Partnership
Program. Valley will sponsor a block of ten tickets to each
Nets home game during the 2000-01 season (Valley National
Bank)....TX-based AIM Technologies signed an agreement to
bring its FanCard.net program to the Rockers, marking the
company's first WNBA deal (AIM Technologies).
MAVS: In Ft. Worth, Sean Wood reports that the
Mavericks' new logo (see THE DAILY, 6/2) will feature a
"horse instead of a cowboy hat and swaps the team's green,
blue and white color combination with a black, blue and
silver scheme." Team officials will meet with NBA and Nike
execs next week to "review the first round of creative work
on the new look" (FT. WORTH STAR-TELEGRAM, 8/18). The Mavs
have hired TX-based Asher Media to provide sports marketing
consulting, media planning and buying (Asher Media).
