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CONTENT IS KING IN CANADA: IMPLICATIONS OF BLUE JAYS-ROGERS

          Although Rogers Communications' $120M agreement to
     purchase the Blue Jays (see THE DAILY, 8/17) is pending,
     "buying CTV SportsNet could prove problematic" for the
     company, which holds a 29.9% stake in CTV, according to Etan
     Vlessing of the HOLLYWOOD REPORTER.  CRTC, Canada's
     broadcast regulator, has a "policy of blocking cablecasters
     from owning analog specialty services to guard against self-
     dealing," and CTV's new parent, "phone giant" BCE Inc., is a
     "longtime rival" of Rogers, as both "battle for supremacy"
     on the Internet, and "would likely be loathe to satisfy"
     Rogers Founder & CEO Ted Rogers' "appetite" for sports
     content (HOLLYWOOD REPORTER, 8/18).  In Toronto, Josh Rubin
     cites analysts as saying that Rogers' bid for the Blue Jays
     "will have a negligible effect" on its share price.  Merrill
     Lynch Canada analyst Glen Campbell said the $120M purchase
     price is "small potatoes" for a company like Rogers and
     noted that the company "has far bigger fish to fry" in its
     $4.65B offer to buy Quebec-based Videotron.  Rogers B shares
     closed yesterday at $39, up from $38.20 Wednesday.  Canadian
     Shareowners Association President John Bart, on why he
     "likes the deal": "Content is king.  In the future when all
     of this consolidation has taken place, no one's going to
     want to share their content with each other, so whoever has
     the best content is going to get the most viewers" (TORONTO
     STAR, 8/18).  The NATIONAL POST's Brent & Lewis cite a
     source "close" to the negotiations as saying, "They are
     still working on some stuff.  It has been close for months
     but at the end of the day it could fall apart in no time
     flat" (NATIONAL POST, 8/18).
          CALLING LORIA? In Toronto, Blair & Millson wonder if
     Expos Majority Owner Jeffrey Loria might "make some type of
     approach" to Winnipeg-based CanWest Global Communications --
     which has stated "publicly its intention to pursue a sports
     property" and was rumored "at one time to be interested" in
     buying the Blue Jays -- about a partnership "once he gets
     total control of the Expos."  Blair & Millson: "It's a
     notion that would appear to be a no-brainer for someone
     wanting to keep a team in Canada, not to mention providing
     summer-time scheduling fodder.  It's a notion that causes
     Expos fans to salivate, as they see [the Blue Jays] on the
     verge of taking a big, bold step" (GLOBE & MAIL, 8/18).  
     

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