The Back Of The Book

SRi POLL LENDS MORE EVIDENCE TO POWER OF NASCAR SPONSORSHIP

8.17.2000

          In July 2000, Sponsorship Research Int'l (SRi) asked 
     1,250 respondents whether they thought fees paid by a company
     to become an official sponsor are "essential to the existence
     of the sport/event."  Following are the percentage of
     respondents who "agree completely" that sponsorship fees are
     essential to each particular property/sport (SRi). 
               
                    NASCAR               37%    
                    Golf                 28%    
                    Alternative Sports   28%    
                    MLB                  27%
                    NFL                  26%
                    NBA                  22%

                               -30-

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