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BLOCKBUSTER SPORTS MARKETING CONFERENCE IN N.Y.

          Blockbuster Sports Marketing Conference in New York City
     on Sept. 25-26, 2000.  Attending companies include First USA
     Bank, Beck's North America, Dr Pepper/Seven Up, Southwest
     Airlines, Toyota Motor Sales, NFL, NBA, Chevron Products
     Company.  Speakers include Dr. Rich Luker, Donna Lopiano,
     Broadband Sports, Yahoo! Sports, Quokka Sports, National
     Football League, Motorola, Charles Schwab, MLB.  Co-chaired
     by Scott Becker, Sports & Sponsorships and Terry Lefton,
     Brandweek's editor-at-large.  Sign up at
     www.srinstitute.com/cm327.html.  Call 1-800-599-4950 x252.

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