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TEAM'S RETURN TO MOTOR CITY IS NO SHOCK TO PRESIDENT

          Though the Shock's attendance "dropped significantly"
     for the second straight season, team President Tom Wilson
     said that the team "will return" for a fourth season in
     2001, according to David Goricki of the DETROIT NEWS. 
     Wilson: "We'll be back.  No question.  We've had a loyal
     following, but we have yet to capture the masses.  I'd be
     lying if I said we weren't concerned.  We've had some lonely
     nights, but then we've had some good crowds against Houston
     and New York and they turned out to be very exciting
     sporting events."  Goricki notes that the Shock averaged
     10,229 fans in '98, 8,485 in '99 and 6,716 this season. 
     Wilson said that he "believes the turnover in personnel has
     been a major reason" for the decrease in attendance, as no
     player has been with the team all three years.  Wilson:
     "We've had a large turnover in personnel and it's hard to
     build an allegiance.  It's been troublesome.  The fans were
     more excited the first year than when we advanced to the
     playoffs [last season]. ... It's hard to build a marketing
     campaign when the team changes.  Fans want players who they
     can identify with" (DETROIT NEWS, 8/16).
          FAN SUPPORT: Sparks C Lisa Leslie, on the WNBA: "I
     think the league has grown so much, starting first with the
     fan base.  It's been amazing how much the fan support has
     really helped to create the type of environment that we
     wanted for the WNBA.  It's very fan-friendly" ("Up Close,"
     ESPN, 8/15)....In Akron, Terry Pluto writes that last
     night's Miracle-Rockers Game Three drew 9,528 fans who
     "danced and pranced and cheered" (A.B. JOURNAL, 8/16).

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