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ACTION PERFORMANCE COS. CUT 57 JOBS IN RESTRUCTURING

          Phoenix-based Action Performance Cos., which sells auto
     racing collectibles and other motorsports souvenirs, "cut"
     57 jobs and "renegotiated some loans as it struggles to
     rebound from losses in its" Internet site, goracing.com,
     according to Peter Corbett of the ARIZONA REPUBLIC, who
     reports that the company also "restructured its die-cast
     manufacturing and apparel operations."  Corbett: "Some
     advertising and sponsorship contracts have been renegotiated
     as well."  Corbett notes that 42 employees in various
     departments were "laid off" last week in Phoenix and 15 were
     "let go" in its Charlotte office.  Action CFO David Martin
     said that the cutbacks "will save the company" about $4.5M
     in FY 2001.  Action COO David Husband said that the
     "restructuring and steps taken last quarter to eliminate"
     goracing.com losses "will help return the company to
     profitability."  Corbett adds that Action "has not reported"
     a profit since September '99 and its stock "hit a 52-week
     low" of $3.19 on August 9.  Action closed at $4.63
     yesterday, down $0.19 (ARIZONA REPUBLIC, 8/16).

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