NEW AND IMPROVED: TGC TO LAUNCH REVAMPED WEB SITE TODAY

          In an effort to "broaden its business," The Golf
     Channel (TGC) is "launching a revamped Web site today" that
     it hopes "will be the portal to a multimedia future,"
     according to Christopher Boyd of the ORLANDO SENTINEL, who
     reports TGC "wants to extend its brand name to the Internet"
     with TheGolfChannel.com.  TGC VP/Interactive Services John
     Houde: "We have a partner in The Golf Channel and we plan to
     make the most of the distinct marketing and content
     advantage that provides."  Houde said that the Web site will
     have "many interactive features, including access to the
     Golf Channel's large video library."  Houde adds, "Our
     success will be a direct result of integrating our on-air
     and on-line strategies."  The site, which was introduced in
     '96, will coincide with the start of the PGA Championship at
     the Valhalla Golf Club in Louisville, KY.  The site will
     offer graphic layouts of each hole.  Another feature on the
     site "will follow" Tiger Woods around the course with a
     tracker called, "Where is Tiger Now?" (ORL. SENTINEL 8/14).